Invoice Posters creates a pretend music video for Lil Uzi Vert
The promo is led by Yasha Gruben and produced by Bill Posters & # 39; Big Dada Limited, which specializes in what she calls "broadcast quality synthesized media content", ie deepfakes. Posters became popular last year and sparked debate about his work when he released a number of films that featured celebrities from Kim Kardashian to Mark Zuckerberg.
For the new film, Lil Uzi Vert appears to be providing several celebrities with "boom" calls, and viewers are shown endless scenes of online content scrolling, in which the rapper appears as characters from the story.
"We hoped that with this technology, we could create something really contemporary and unique in a hip hop music video and try to push the boundaries of digital storytelling," says Gruben. “All over the world, people are locked up and every day we all disappear into the rabbit hole of the internet to look for stimulation, connection and entertainment while we do not feel completely like our normal self. This became the central concept for the video. "
The video took a month to produce and offers two forms of deepfake technology – a traditional method of transferring another celebrity's entire face onto existing video footage, and a more groundbreaking method of creating animated video content from a single still image. Bill Posters and his team created lip sync videos that created thousands of AI-generated animations from celebrity portrait photos. From this huge data set, the final AI animations for the different parts of the text were selected, with over 40 celebrities and cultural icons making the final cut.
“We had a lot of fun producing the content that reborn Lil Uzi Vert as a number of celebrities, both in the past and in the present, including leading figures in art history such as Jean-Michel Basquiat, Frida Kahlo and Salvador Dalí “Says posters. "And of course Queen Elizabeth, Prince Harry and Meghan Markle are there too, since we heard they were big fans of Uzi Vert."
The budget for the music video was donated to Protect The Heroes Foundation, a charity that helps doctors and nurses at the front of the Covid 19 pandemic in New York City.
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