Learn how to Acquire Fb Leads Organically

Why should you take the time and effort to get organic Facebook leads when you could only pay for prospects?

Organic leads are free, and there are many ways to get started even if you're not sure how. Social media sites like Facebook offer several free tools for building a community, including:

Facebook groups
Stories
Contributions

Facebook also offers an "Insights" tool that you can use to measure responsiveness, reach, and clicks.

Then there is the overall effectiveness of your advertising. To get the best results from your campaigns, some say it's better to combine paid and free social media leads.

Another advantage of organic leads is that these prospects are already interested in your product or service. They may just need a little maintenance to convince them to buy.

If you need another reason, here's what: Your organic ads can help you get lasting results from people who already feel they know and trust you.

These are the main advantages. However, how do you get a steady stream of organic leads?

This article explains the difference between organic and paid Facebook leads.

What are Facebook Organic Leads?

As explained above, you don't pay for Facebook organic leads. Instead, create it by creating written and visual content and sharing it wherever you think your audience is.

Organic leads are vital to any inbound marketing campaign and can ensure that you get your ideal prospects interested.

While organic Facebook leads don't cost you anything, getting those leads can be time consuming. Your results can depend on your creativity, where you put your content, and how you promote it.

In contrast, paid ads are advertising services that you pay for on a specific platform. Paid leads are usually referred to as PPC ads. All social media websites offer PPC ads in different forms. For example, in the case of Facebook, you can create custom lead ads.

5 tips to get Facebook leads organically

Getting Facebook leads organically doesn't have to be complicated. With some best practices, you can start getting free traffic from interested prospects.

In the following section you will find five ways and some tips on how you can implement them yourself.

1. Join Facebook groups for your industry and post links to your website

When Facebook announced a greater focus on “meaningful” discussions, positive results were achieved.

The move meant that the social network's users are now more preoccupied with groups. According to Facebook, there are 400 million people in groups it thinks makes sense.

In addition, Facebook believes in groups that paid so much money for a SuperBowl ad, CNBC writes.

That's a huge audience and lots of perspectives.

Since these groups already have an active membership of interested followers, you can contact them.

Join some industry-related groups. Post helpful content and answer questions where you can. Talk about your business and how it got you to message you on Facebook or your website. Just make sure you don't advertise too much.

When looking for suitable groups, you need to think about your typical audience and the everyday problems they may face. If your product or service can solve them, sign up, interact with group members, and get conversations rolling.

You can do this by:

publish informative content
ask questions and give answers
Offer free content so group members can sign up for your newsletter or other marketing materials

While there aren't any golden rules for group posting as such, you may want to consider a few things:

When using the group approach, make sure you are consistent. You may not see any results at first, but you should do so in good time if you are targeting the right groups.
Get the right balance. They need to be visible in groups but don't want to reply so often that it looks like spam.
Post at times of highest engagement. As research by CoSchedule shows, this is different for each division.

2. Optimize your Facebook business page

Since their inception, the Facebook business pages have changed significantly and are still being improved and developed. Although company pages are becoming more and more sophisticated, setting up just one page is not enough: you want your page to do some work by generating organic Facebook leads.

You can do this by optimizing your page for higher clicks and revenue. However, you only need to tweak the parts that are relevant to attracting leads. Facebook suggests that you focus on three main areas:

Your company name and description
Profile photos and cover photos
a call to action (CTA)

Let's look at each of these areas.

Your business description

Information about your company's purpose and how you can help should be readily available. Likewise, you need to write a description selling your product or service while explaining your concept.

Other ways you can optimize your description for Facebook leads include:

with short, clear sentences and simple language
Write short paragraphs to make your content easier to scan
Highlighting the most important information at the beginning of your text
Keep your descriptions very brief
Use keywords, but don't overdo them

Writing an info page

Write your "About" page just like you would on your website. Add background information about yourself, the origins of your business, and anything you think resonates with your target market.

Then increase confidence by adding a physical address and phone number so your prospects can contact you. You can also add different keywords. Use a free keyword tool like Ubersuggest for suggestions, or try the paid version for extra functionality.

Personalize where you can and add pictures

Facebook offers templates for a number of business categories that you can use to customize the page based on your industry. However, with templates, each page can look the same. So adjust them where you can.

You can start customizing your page by updating the tabs on your company pages and adding customizations so visitors can sign up for your newsletter.

Add a cover photo and profile photo for further branding and personalization. People want to know who's behind a company, and a strong cover photo can get you noticed.

When selecting an image:

Finally, finish with a strong CTA. Facebook has a CTA button that you can add to provide contact details or make a booking, etc.

3. Post content that benefits from current events in your industry

Attract organic Facebook leads by reporting on industry events and trends. You can follow them through newspapers, industry press releases, trade publications and Google Trends.

Piggybacking, or "newsjacking", current events within your industry trends works well for two reasons:

First, when a topic is paramount in people's minds, they may want to find out more.
Second, it shows that your company is committed to keeping up with the evolving events and trends.

There are a few methods you can use with this type of content.

For example, you can regularly write articles or blog posts on trending topics. But why not get creative with video commentary and related images? The more imagination you show, the more divisible your content becomes.

Here are some creative ideas you can consider to get Facebook users to share:

Use popular memes. Add a fun caption or add your contact information.
Promote specific products against the backdrop of a trend story.
Present a video report. Or a Q&A style video about a product or service.
Host a special offer or deal.

4. Hold Facebook Live Events

Facebook offers some video services. So why use Facebook Live? Viewership is the most pressing reason – Facebook Live has a much higher viewing rate.

Facebook Live allows users to live stream video content in real time and you can choose the format. Some examples to consider are:

virtual conferences
questions and answers
virtual tours
Staff introductions

Most importantly, Facebook Live is a way to interact with potential customers so they can get to know you better. That way, they can see the faces behind the brand and feel more comfortable with your company and your offerings.

You can stream from your laptop or mobile phone and choose who can attend your Facebook Live events. There is also comment moderation, and you can schedule events and promote them before a live stream.

If you haven't used Facebook Live before, don't worry. You don't have to be a techie. However, if you are looking for how-to guides, you can quickly find tutorials available.

While there are many ways to use Facebook Live, Sephora and Bloomberg are two brands that you can emulate and tailor their approach to suit your strategy.

As a news channel, Bloomberg reports on current events on Facebook Live. It also highlights upcoming live events to spark interest and create anticipation.

Sephora's past live events include beauty tips, window reveals, new products and trends.

Consider doing the same. Offering product demos and exposing and responding to breaking news is something any brand can do to get Facebook leads.

5. User Generated Content

Are you looking for a free way to get content and develop organic Facebook leads? Then look at User Generated Content (USG).

UGC gives your brand authenticity and credibility in the eyes of potential prospects. If satisfied users feel empowered to use your brand to create content, that's a good sign, right?

UGC is essential in making a purchase decision, and most age groups are open to it. According to research from the Cloudinary media experience platform, UGC visual content is popular with various population groups:

Cloudinary's survey found:

Seventy percent of Gen X and Gen Z consumers surveyed found UGC to be either “extremely helpful” or “very helpful”.
78 percent of millennials said the same thing.

Although visual UGC was less popular with other groups, 52 percent of baby boomers and 45 percent of the silent generation also found it helpful.

Sanjay Sarathy, Vice President Marketing at Cloudinary, says:

"The survey shows a clear trend that people increasingly want to hear from others through user-generated visual content."

Sarathy added that brands need to analyze their content to deliver the right mix of UGC, visual, and textual content.

UGC can work incredibly well for video content on Facebook and is also vital for inbound marketing by:

Consumers can discover your brand
Attract and close prospects
Increase in brand awareness

Many brands like Coca-Cola are already taking this approach.

A few years ago, a personalized campaign to share a cola was started in Australia. Thanks to Coca-Cola's digital advertising, consumers were able to send virtual colas on Facebook.

OK, you may not have the same advertising budget or reach as Coca-Cola, but the company shows how creativity and creating a buzz beyond the usual UGC can get you noticed.

Think about how your brand can do the same.

Easy Ways to Earn Facebook Leads Organically

Organic leads are free, and there are many ways to get started even if you're not sure how. Here are five tips to help you earn more organic leads on Facebook.

Join Facebook groups for your industry and post links to your website
Just make sure you add value to the group and engage in meaningful discussions.
Optimize your Facebook business page
Make sure your business description and about page are complete and include pictures.
Publish content that benefits from current events in your industry
Follow events through Google Trends and use News Jacking to write on trending topics.
Hold Facebook Live Events
Conferences, Q&A, tours and introductions from the staff can help you interact with fans.
Leverage user-generated content
Ask questions, share reviews, and run contests to get followers and leads.

Conclusion

With millions of users and thousands of communities, Facebook is a fantastic place to market your products and services and get leads.

Although results can take longer to appear, organic Facebook leads can pay off by getting an already interested audience to visit your website, sign up for newsletters, and become customers.

By providing other group members with answers to questions, valuable insights, and industry updates, you can establish yourself as an expert while building potential customers' trust.

Using UGC, hosting Facebook Live events, and piggybacking trends are also effective ways to engage audiences and build long-term relationships.

Do you use organic Facebook ads? Share your tips for campaigning effectively below.

Consultation with Neil Patel

See How my agency can drive Firmly Traffic volumes on your website

SEO – Unlock tons of SEO traffic. See real results.
Content Marketing – Our team creates epic content that is shared, links accessed and visitors drawn.
Paid media – effective paid strategies with a clear ROI.

Book a call