New advertisements for Setapp level out the surprising risks of being distracted
We've all been there: you're working hard on an important task when the phone suddenly rings and your thoughts are being dragged in a completely different direction. Such distractions are arguably more extreme right now than ever, and remote working is making our work and personal life increasingly tangled.
One obvious way to clean up that clutter is by subscribing to Setapp, a service that gives access to over 190 creative, productivity and maintenance apps for Macs, iPhones and more, according to a wild and hilarious new series of ads from Droga5 London iPads gives users complete every task. The spots are a hilarious way of showing that not just a little trouble not finishing what you started can have truly life-changing consequences.
Setapp was launched three years ago and this first major marketing push aims to increase brand awareness around the service. The three films are supported by a completely new look for the brand, which was also developed in-house by Droga5 London.
The design draws on the visual language of the internet and uses familiar cues like loading bars and popups to express the campaign idea. Shown in film, statics, display, and social (example below), it features work by established artists such as Tyler Spangler, Eva Cremers, Elena Xausa, Damien Weighill, Leanne Rule, Alex Tait, Matthew Cooper, and Walter Newton.
"If you're reading this, the chances are that you started another task and then got distracted and ended up here," said Ed Redgrave, Creative Director of Droga5 London. "If that's you – or if you ever were – you need Setapp. A range of apps to get you done with any task."
Credits:
Agency: Droga5 London
CCO: David Kolbusz
Creative Directors: Ed Redgrave, Dave Wigglesworth
Creative: Nick Lindo, Sebastien Thomas
Main designer: Stephanie McArdle
Senior Designer: Matteo Alabiso
Studio director: Tim Larke
Production company: Biscuit Filmworks UK
Directed by Jeff Low