Pinterest reveals an eccentric new model identification
The image sharing platform is launching its new look this year, which aims to put “Pinners” and their worlds in the spotlight
Brands seem to have a penchant for collages right now, but the technique works particularly well with Pinterest, which has embedded the art style into its new visual identity.
The platform is used to find inspiration, share pictures and create digital mood boards. This lends itself to the cut and paste aesthetic that underpins the new look. Led by Made Thought, the new identity aims to put the people who use it – known as "pinners" – at the center by creating unique scenes that reflect their diverse interests.
Art Direction feels fun and eccentric, thanks to the variety of imagery and the use of flexible color schemes rather than a fixed palette, while the slant of Grilli Type's new sans serif font aims to present “a literal glimpse into the future”. according to Made Thought.
"We have set ourselves the goal of giving Pinterest a brand identity that is as fluid, personal and creative as its own platform – driven by the meandering decisions of users and their ever-evolving dreams of what could be," says Alistair Webb, Creative Director of Made Thought.
madethought.com