Pornhub's new environmentally acutely aware marketing campaign challenges us to develop into "sexstainable".
The adult entertainment website has partnered with environmental group 2030 or Bust on a new channel full of innuendo dedicated to Sexstainable JOI (Jerk Off Instruction) videos
In addition to being a home for naughty content in recent years, Pornhub has been an unlikely proponent of creativity and progressive thinking.
One of the site's most popular adult entertainment campaigns in recent times has been the #BeeSexual spot, which has created a new video channel devoted entirely to "funny naughty natural porn" and reminding Pornhub users that mating bees is for environmental protection is vital.
A playful new campaign, created in collaboration with the Swedish agency ODD Company, which continues to focus on the climate crisis, encourages Pornhub users to stop screwing up the world and think more sustainably.
On the new Sextainable JOI video channel that will run for the next month, Pornhub Stars will be giving viewers tips on everything from “au naturel” when it comes to grocery shopping to “spreading your semen”, by contributing to a tree planting initiative.
For every view collected on the sextainability channel during the month, Pornhub donates money to 2030 or Bust, an environmental initiative that aims to educate and inspire people to reduce their carbon footprint through easily accessible everyday actions .
pornhub.com/sexstainability