Presentation of the CR Inventive Effectiveness Award
The CR Creative Effectiveness Award is intended to recognize the decisive long-term effects of creative thinking, strategy and work on companies and brands.
Effectiveness can come in many forms. Examples of this are an advertising campaign that has had a significant impact on brand awareness or a branding project that has changed a company's assets.
Submissions can come from either creative agencies / studios / individuals or brands and companies, but are required to provide independent evidence of how the work changed the organization it was produced for. This can be done by:
– Increase in sales related to creative work
– Proven increase in brand awareness, for example via social media / online or by participating in an event
– Impact on the customer experience
– Creation of new sources of income
– Introduction of significant changes in the organization; e.g. sustainable practices or demonstrable improvements for staff
We can accept entries from work that has been created between June 2018 and June 2020as at least six months must have passed since the start of a project to accurately track its effectiveness.
The aim of this award is to provide a deeper insight into creative projects and to show how creative thinking, design and marketing approaches can change companies and deliver results.
Case studies of the winning entries will be featured in our annual edition of Creative Review published in May 2021. They will appear along with our showcase of the best creative work of 2020 in advertising, design, film & TV, games and more. All winning work will also be published online and shared through our social media channels to reach an audience of over 2 million people.
So if you have a project that is making a real impact on a brand or organization, please let us know. Closing date: December 11th.
For full information on the CR Annual 2021, including a full list of categories and how to enter them, please visit creativereview.co.uk/the-annual-enter/