Recommendation on optimizing the conversion charge
Do you currently run an online business?
Do you think the same measures can help you sell more of your products?
Because that is exactly what conversion optimization does for you.
They use the same ads, landing / sales pages and funnels, but they just convert more.
This is an important area to focus on if you've been running ads for a long time but haven't found a formula for healthy scaling.
Imagine doubling your conversions …
Wouldn't that be INSANE?
With today's conversion rate optimization strategies, you can easily do this.
You just need to know what to look for and how to get it.
So without further ado …
Here is a detailed guide on how to find the best conversion rate optimization consultants and work with them to ensure real, trackable results.
5 ways a consultant can help you grow your business by optimizing conversion rates
The professional CRO advisor will tweak your funnel down to the last point.
However, there are always activities that simply get more results than others.
For example, let's say your sales funnel is driving the most sales for your business.
You want to optimize the pages in it first and then optimize various social media and other websites.
So make sure you rate your activities from most important to least important and then find a CRO advisor who can help you with the top activities.
Later in this post, I'll cover the questions you need to ask yourself in order to understand what to focus on first.
For now, this is the first way an advisor can help you optimize your CRO:
# 1 Optimizing Webinars and VSL Conversion Rates
Many people think that conversions can only be optimized on paper.
However, the same CRO process applies to all sales videos that you use in your company.
And in today's fast paced world, most businesses have switched to selling high-ticket offers through webinars.
If you are currently hosting a webinar, you MUST maximize the resulting conversions.
You can't keep pouring water into a leaky bucket, can you?
It is your personal duty and obligation to make the most of your sales process to:
- Help most people with your products
- Generate the greatest possible turnover for your company
Because of this, it's extremely important to hire a professional CRO consultant to look at your webinar, pages, email leading to it, and of course, the follow-up.
He can quickly assess what needs improvement and how it can be done most efficiently.
Because I'm sure you don't want to record a 90 minute webinar from scratch.
# 2 website conversion rate optimization
For many businesses, their website is basically their sales funnel.
This is where they drive the most traffic and generate the most sales.
So if your business is in the same spot, you need to be aware that getting sales on one thing (the website) is a little bit ambitious.
And not having it fully optimized for conversions is downright idiotic.
Because of this, you need to hire an experienced CRO consultant who can optimize every single bit of your website.
You'd be surprised that 43% of business owners don't know which page is most important on their website.
This is why it is very easy to get distracted and focus on the wrong thing when trying to scale your business.
# 3 Optimizing the pay-per-click conversion rate
Let's say you already have your hopper up and running.
In this case, you need to turn your attention to paid ads that will bring more and more potential customers to your pages.
This is an easy way to review your actual funnel conversions and optimize accordingly.
However, you will not be able to sell your product / service if your ads do not convert.
Of course, if you're just starting out, you can try to set them up yourself.
However, hiring a professional to at least review your work and give you valuable split-test suggestions is vital if you want to run the same ads for an extended period of time.
And trust me – you want long-term results-generating ads.
# 4 Optimizing the conversion rate for social media
Imagine…
You have a fully automated sales funnel that profits like crazy with ads.
You enlarge it but want more …
Here you focus on social media marketing and social media presence.
Regularly posting conversion-optimized content on your Facebook page, your Facebook profile, Instagram, Twitter, Tik Tok … is essential if you want to stand in front of everyone else at all times.
I'm sure you know the old rule of marketing – The rule of 7.
It is said that a prospect needs to see your marketing message at least seven times before becoming a partner, investor, and customer for your products and services.
That is why you need to close your potential customers on all platforms.
Because if you don't, they'll just lose their hype and forget about you.
A well-designed social media strategy will not only increase your social media conversions, but your overall business followers as well.
What helps in long-term play.
# 5 Optimizing the back-end conversion rate
And here comes the last, but definitely not the worst option.
This optimizes your back-end sales through higher conversion pages and follow-up.
We've covered how to get traffic, how to convert it through your funnel / website, and now comes the fun part …
Your backend. For most businesses, this is where they make the most profits.
So neglecting it is the last thing to do if you really want to scale your business to the moon.
Famous back end follow up is email marketing.
A skilled consultant will not only show you the best email marketing practices to use in your business.
But he will also suggest new ideas that you didn't even know existed at this point.
Get started with optimizing your conversion rate
Now that you've selected which questions you need help with, it's time to figure out how to start optimizing your conversion rate.
First of all, you need to find a counselor who specializes in what you need help with.
Just right? Not correct!
Hiring a counselor can either be a walk in the park or an endless lion hunt.
What do I mean by that?
Basically everyone nowadays pretends to be ten times better than they actually are.
You don't want to individually reach out to people who say they are good on their social media.
The best way to get results is to prepare a detailed job ad and post it on freelance platforms like Upwork.
This way, only people who have experience and results in the industry can contact you and start a chat with you.
Also, be very detail-oriented in your job posting and create a step-by-step checklist that includes your requirements before proceeding to hiring your ideal match.
Measuring the ROI of consulting services to optimize the conversion rate
For example, let's say you hire a CRO advisor and begin your first journey to optimizing conversion rates.
How do you know you made the right choice?
An easy way is to ask your advisor about the expectations you may have during the project.
What sales increase can you expect in the first month? What is changed and what remains the same?
Most importantly, if you aren't currently doing this, check your sales and conversions daily.
I'm sure the marketing tools you are currently using collect enough data to determine if your advisor is really making a difference in your company.
Your ROI (Return on Investment) is crucial and you won't be able to crawl blindfolded through the desert for months.
That is, you cannot trust empty claims. You either get results or you don't. There is nothing in between.
6-point checklist for finding the right consultant for optimizing the conversion rate
This section is helpful if you have not hired consultants in the past.
So if you have any questions or concerns about the process you are going through, just follow this detailed plan and you will get traceable and real results.
# 1 Jot down exactly what you need from your advisor in a Google Docs file
I am sure you have used Google Docs before. If you don't have it, Google's alternative to Word is.
So the first step in your journey is to be clear about what exactly you need from your advisor.
- Which part of your business generates the most revenue?
- Do you think it can generate even more sales? (it can probably)
- What aspect of your business have you neglected so far?
The answers to these three questions should give you a good idea of what you might need help with.
When you end up with 2-3 different answers, it's time to pick the one that you think can generate the most sales.
# 2 Create your job advertisement
After you know what you need, it's time to get it.
The easiest thing to do is to post a job posting on a freelance platform.
This way you can quickly find medium-sized consultants who can get your job done quickly.
However, if you're a large company seeking the best of the best, consider speaking to a leading advisor from a trusted marketing agency.
Agencies have a lot more clients and that way they have access to much more relevant analysis of what's working.
We recommend NP Digital as it is the best marketing agency when it comes to SEO and CRO.
So when you're ready to take your conversions to the next level, book a call today and speak to an expert in no time:
# 3 Make sure your advisor has proven results in the area that you need help with
This is critical. Always make sure your advisor has a proven track record behind their back.
An easy way is to ask about previous results these consultants have had for similar clients.
Of course, when you talk to a marketing agency like NP Digital you don't have to worry about the results.
Then it's time to set up some calls. Try to speak to at least 3 counselors and always ask for their opinion on the strategy you should be using.
That way, you have different perspectives and you may find out something that you missed out on in your personal assessment.
# 4 Rent them and DO NOT be cheap
When you are sure who the best advisor in the group is, it is time to start your contract.
But don't jump too fast with the gun. You never know what could go wrong.
So before you begin a long-term relationship with your CRO advisor, you should first hire them for a test project.
Find one little thing to tweak first.
When they do a good job, move on to a bigger project.
And don't expect results from consultants who charge $ 5 an hour.
Do anything to this project and hire the best of the best to help you get the results you want.
# 5 Track results daily
As mentioned earlier, tracking your ROI is extremely important.
You should always do the math and see if your advisor can make you money for it.
If you are not happy with the results and at some point don't see a positive future in your contract, just terminate it.
If they have done an excellent job by the time you are ready to end the contract, always leave him a positive review / testimonial to use for future clients.
# 6 Keep investing until you stop getting results
But what if that advisor never stops getting results?
This is more common with agencies that specialize in multiple marketing skills.
And if that's the case with you, just keep investing until they stop.
You wouldn't want to throw away your golden goose would you?
If the first month's results exceed your expectations, consider increasing your consultant's salary / hours.
Let him manage and optimize even more parts of your business.
Naturally, don't make him do it.
If they are just tweaking your funnel and you want to focus on your social media presence, the first thing you should ask them if they do that too.
If he's not ready, you can look for another talent to handle that part of your business.
It's time to make you some cash!
Please use the process I just shared with you and do it now.
If you hesitate to hire a CRO advisor, you can really lose a lot of money.
Your conversions are what drives your sales.
So, leave what you're doing and contact your advisor for conversion rate optimization.
Have you ever worked with a CRO advisor? If so, how was it? Share your experience in the comments below: