The 5 finest Amazon advertising and marketing firms of 2020
Amazon continues to dominate as the world's largest e-commerce website.
You already have a pool of active users and billions of dollars in revenue to join your business and make sales.
But as expected, millions of other shopkeepers are also fighting for some of the Amazon customers.
With over 2.5 million vendors and 353 million different products, how can you get above the noise and find your store?
You need great marketing strategies that are only available in the Amazon market.
And this is where Amazon's top marketing companies come in.
From getting your business set up properly to optimizing the content of your product descriptions for target keywords for PPC, email marketing, and more, you will need it all. Which Amazon Marketing Company Can You Trust?
The answer to these and other questions can be found in this manual.
The 5 best Amazon marketing companies in the world
- Neil Patel Digital – Best for store and product content marketing
- Thrive Agency – Best for Amazon PPC
- Vertical Rail – Best for Amazon Account Management
- Voice SEO – Best for Amazon Echo Optimization and Voice Search
- Voy Media – Best for Amazon Social Media Marketing
No doubt there are hundreds, if not thousands, of Amazon marketing companies. A quick search on Google will leave you more confused than when you started your search.
And online, you can find dozens of domains that list digital marketing companies and consultants among their ranks of Amazon's top marketing agencies.
The only problem?
Most of these rated agencies offer the same services or just have Amazon Marketing as one of their many services.
Marketing that generates sales on Amazon is very competitive. So it is best to avoid marketing generalists who do anything for a dollar under the sun when marketing on Amazon.
My recommendation?
Work with a marketing company that has extensive knowledge of Amazon and that will help you grow your business on the Amazon platform.
To make it easier for you, my team took the time to review and rate the best Amazon marketing companies based on what they are exceptional for, as you will find below.
Neil Patel Digital # 1 – Best for store and product content marketing
Approximately 23% of global shoppers said visiting Amazon for the first time when they lack the inspiration to shop. And for general online shoppers, 89% said they preferred Amazon over other ecommerce sites.
Do you know what this means?
If your business and products are superbly optimized for the internet and Amazon's search engines, they will find you on this research.
There is undoubtedly a lot in the mix of getting your business and products high on the web and on Amazon. But content is still the king of the web, and that includes Amazon.
Exceptional SEO-driven content marketing can help you stay away from the competition and help customers find your business and products when they jump to shop online.
Content can make your business and products discoverable to drive targeted traffic. It can also be helpful in attracting potential customers until they hit your checkout button on Amazon.
Neil Patel Digital's specialty and core idea is to develop content marketing strategies that are both discoverable and engaging:
And don't take my word for it.
Companies around the world, including those who sell on Amazon, turn to Neil Patel Digital and love us for our expertise in using content to drive sales.
We regularly conduct target audience and keyword research, business optimization and product descriptions that match searches on Amazon.
And at Neil Patel Digital, we have a battle-tested SEO program to drive effective and engaging content marketing campaigns for Amazon sellers.
After all, Neil Patel Digital is one of the few marketing companies with positive reviews on countless independent review sites:
# 2 Thrive Agency – Best for Amazon PPC
Only 3% of online shoppers who search for goods and services on Amazon buy elsewhere.
That is, when buyers start on Amazon, they buy from a seller on Amazon.
However, when these shoppers search Amazon, 70% of them don't go past the first page and a whopping 64% click the first three results.
In other words, if you're selling a competitive product, not only must your store be on Amazon's top search results page to be found, but you also need to be in the top spots.
To do this, you need to invest in Amazon PPC.
And the company that comes highly recommended is Thrive Agency:
Thrive Agency has helped Amazon sellers grow sales through PPC management since its inception in 2005 and has grown to become a household name with offices in 25 locations across the United States.
This company has over 150 five-star reviews on Google, Facebook, and Clutch.
Thrive Agency's work and expertise on Amazon PPC are among the services that have earned them numerous accolades from reputable domains, and they also have Amazon-specific case studies.
# 3 Vertical Rail – Best for Amazon Account Management
How you manage your Amazon account largely depends on how much revenue your business can generate on the platform in the long term.
And there's a lot going on about managing an Amazon store to turn it into a thriving business.
For example, account status, shipping performance, product deactivation, intellectual property violations, and a few other factors all affect the way you market your store and products on Amazon.
To ensure 100% compliance, most sellers turn to experienced Amazon account management services.
One company you can trust in this area is Vertical Rail:
Vertical Rail also advises sellers who prefer to manage their Amazon accounts in-house.
To that end, they offer advisory services such as Amazon store setup, product listings, the buy box strategy, ongoing staff training, and others to help you market your business on Amazon more effectively.
They have numerous Amazon specific case studies to show theirs for their work:
# 4 Voice SEO – Best for Optimizing Amazon Echo and Voice Search
The use of voice-based technology for shopping is increasing rapidly around the world.
For example, in the United States, over 111 million people used voice devices in 2019.
And one of the most used devices is the Amazon Echo.
In short, over 65% of branded project language projects would play a critical role in future marketing and sales strategies. In addition, two-thirds of consumers with a voice device said they are considering using their voice devices to place orders.
What do these trends show?
If you optimize your Amazon store and product lists properly for Amazon Echo and voice search in general, you will increase your marketing efforts.
One company that focuses on helping Amazon sellers in this area is Voice SEO:
Voice SEO offers comprehensive voice and Alexa search optimization services, including coverage of Apple's Siri and Google Assistant.
TopSEOs, a reputable ranking domain, rates Voice SEO as the number one marketing company for voice search optimization.
Voice SEO is a California-based marketing company with a transparent pricing model that starts at $ 3,000 monthly.
And this company has received relevant awards and accreditations for its commitment to excellence
# 5 Voy Media – Best for Amazon Social Media Marketing
Given this reliance on social media, it can be assumed that people who do not search for new items on Amazon can find them on a social media platform.
If you do a great job of marketing on a social platform that your target audience visits frequently, you can get them involved and lead to your Amazon store and product lists.
Most successful Amazon sellers use social media to drive growth.
And one marketing company that helps Amazon sellers leverage social media to drive sales is Voy Media:
Not only is Voy Media a top Facebook marketing company for ecommerce brands and Amazon sellers, but their Amazon marketing services also extend to Instagram, Twitter, Snapchat, and others.
Voy Media combines high-level strategy and creative deliveries to help Amazon sellers grow sales on social media.
And they have dozens of impressive case studies in their portfolio.
5 Traits That Make a Great Amazon Marketing Company
No Amazon marketing company gets great overnight. Even in rare exceptions, there are characteristics that show that they know their onions.
Let's examine some of these characteristics below.
1. You know the Amazon platform inside out
Most marketing companies claim that their generic digital marketing services automatically apply to the Amazon ecosystem.
That is not 100% correct.
Marketing on Amazon has its best practices, pros and cons. A characteristic of extraordinary Amazon marketing companies is therefore a practical, extensive knowledge of the platform.
To verify that the company has guides or training resources, here are some ways to increase sales on Amazon:
2. A process for implementing your core service
This trait of the best Amazon marketing agencies has two dimensions.
Firstly, we want to remind you that the top agencies have a central Amazon marketing service. And that they have developed tested programs to implement this service.
3. A diverse team of experts
Successful marketing campaigns for Amazon stores and products range from properly setting up, optimizing, and listing the stores to describing how to develop brand-specific motifs and others.
It also depends on knowing what PPC keywords to bid on and how you can tweak your pricing strategy to outperform competitors with positive ROI.
All of this hardly works with a one-man team.
A characteristic that you will find in extraordinary Amazon marketing companies is therefore a team of different experts:
4. Impressive customer portfolio
Scrolling a marketing company's website is done by default before we even consider talking to them.
And I highly recommend this as it is a great way to see who they got results for.
However, when it comes to Amazon marketing companies, you can confirm if they are in the top league by checking if they have an impressive portfolio of customers:
5. Real customer testimonials
In addition to an impressive customer portfolio, real testimonials from previous and existing customers are a hallmark of exceptional Amazon marketing companies.
You should pay attention as this will give you an idea of what customers who have served you think of their services.
What to Expect from a Great Amazon Marketing Company
First, there are top Amazon marketing companies that help sellers get a positive ROI on the platform.
As I've shown you so far, the seller competition on Amazon is sky high. And with the platform being adopted by consumers and sellers alike, there is no sign of it slowing anytime soon.
With a top marketing company from Amazon, you can navigate this growing competition, reach customers when it matters, and build a profitable business on the ecommerce website.
To work with a partner, you will likely do the following:
1. Filling out an inquiry form
Filling out an inquiry form is the first step in partnering with a leading Amazon marketing company.
As I said before, amazing Amazon marketing brands will help you get more sales. To help your business generate more sales on Amazon, you need to share your particular challenges and needs through the inquiry or contact form on the company's website.
2. A discovery session
An inquiry form usually just scratches the surface according to your needs or how a marketing company can help you.
Expect an experienced Amazon marketing company to invite you to a discovery session, where you can gain more insight into your needs and challenges through a one-on-one conversation with an expert.
3. Strategic recommendations
A discovery session enables an expert at a leading Amazon marketing company to better understand your challenges and needs.
After this call, most of the relevant members of your team will assign tasks to do in-depth research using what you have told them.
Strategic recommendations tailored to your needs as it is all about getting more sales on Amazon with marketing are usually the result of in-depth research based on what you have shared with a leading Amazon marketing company up to that point to have.
So expect this.
4. A proposal and contract
Top Amazon marketing companies typically call to discuss and clarify the results of their research and strategic recommendations.
In some cases you will receive this as a document by email.
And if the conversations with you and a top marketing team from Amazon are positive by this point, you can expect a proposal and a contract for cooperation.
Conclusion: is it worth partnering with a top Amazon marketing company?
Yes.
Amazon is growing steadily.
Not only is Amazon the world's largest e-commerce marketplace for sellers, it's also miles ahead of its closest rival, Walmart.
Millions of sellers flock to Amazon for a bite of the billions the platform generates. And this scenario explains why selling on Amazon is so competitive.
For example, only 200,000 (about 0.08%) manage to break the $ 100,000 mark in sales on Amazon.
To give yourself the chance to be successful on Amazon, partnering with a top Amazon marketing company is a breeze, as more is more eye-catching when it comes to increasing sales on Amazon.
And you won't go wrong choosing from any of the top five companies I featured above. Or start with this in-depth marketing training I created for Amazon sellers.