The brand new look from Glyphs pays homage to the kind fanatic group
Founded in 2011, Glyphs is the software of choice for novice and professional typophiles who are into font creation and customization. Today it is used by global brands from Apple to Volkswagen. However, the popular app's own branding has contradicted the industry it previously served.
Simultaneously with the launch of the latest version, Glyphs 3, the app founders reached out to Muccas Matteo Bologna and designer and creative director Andrea Trabucco-Campos to create a new identity that felt more representative of the entire type community.
"I have worked as (unofficial consultant") with (founders) Georg Seifert and Rainer Erich Scheichelbauer since version 1.0, "says Bologna." Andrea and I have always enjoyed participating in the large community of type designers around the world So a dream come true to reshape the voice of the brand and communicate its mission. "
The new logo includes a stylish update to the Glyph G symbol, while reinterpreting the brand's core color of green to be more vibrant, dynamic and better.
An expanded palette uses a combination of light and dark to allow more flexibility within the website and on social media. The duo also designed and staged abstractions of the app environment, which were later animated by Abel Martins.
In addition to the new identity system, Bologna and Trabucco-Campos have redefined the Glyphs website as a tool for community learning. They worked with developer Chris Corby to simplify the site architecture and make it easier to navigate, using a single, unpublished ABC Dinamo variable font called ABC Arizona, aptly drawn and developed entirely in glyphs.
The revised learning area of the website (formerly known as Tutorials) has a more robust search function that allows the user to access a wide variety of articles and tutorials. Each article is also now bookmarked so users can always return to the lessons they find most useful.
Bologna and Trabucco-Campos hope the fresh look will help shed light on the mission of the team behind the app: to democratize font design.
“I firmly believe that a typeface is the voice of a brand. So the ability to customize that voice is key. Glyphs are the focus of this conversation, so this project was a perfect fit, ”adds Bologna.
"Rainer's work in evangelizing the product and making it not only software for Western fonts but also a tool for scripts from around the world is inspiring and we're glad to be a part of it."
glyphsapp.com; trabuc.co; mucca.com