The eight greatest social media advertising and marketing firms of 2020
Social media marketing is indispensable for every company. There are now 3.8 billion social media users worldwide, and for most of us, social media is part of our everyday life.
So if you want to reach your target audience, social media is the place to go.
In addition, social media is a very effective marketing channel. In fact, around nine in ten consumers say they buy from a brand they follow on social media.
To get the most out of social media, it's a good idea to let the experts do their thing. After all, there is a huge difference between reviewing your friends' activity on Facebook and using it to help you achieve your business goals.
Here's a breakdown of the best social media marketing agencies and companies that can help you achieve your goals:
The 8 best social media companies in the world
# 1 Neil Patel Digital – Best for paid social networks
At Neil Patel Digital we know what we do best – our co-founders and world-class marketing managers have mastered their skills. And thanks to our decades of experience in the marketing trenches, we know what works.
That's why we specialize in creating epic paid social campaigns. We use data-driven analytics, in-depth customer research, and your unique business goals to create campaigns that make an impact.
We have worked with major global brands on targeting, messaging and creativity across multiple social channels. Here are some of our favorite customers:
Not too shabby, is it?
Of course we're going to brush our shoulders off and say we're great. But we're not the only ones who believe that. Talk Business people say:
“Neil Patel Digital uses a high-level discriminatory approach to your marketing efforts to make effective suggestions for an advanced marketing strategy.
You will also experience an amazing passion and dedication to digital marketing as the company truly lives up to its values. This exemplary team loves the process as much as they enjoy seeing the results. "
At Neil Patel Digital, learn how you can get results from your paid social campaigns.
# 2 Viral Nation – Best for Influencer Marketing
Viral Nation is the world's leading influencer marketing agency. You create ROI-driven, viral campaigns across a range of categories such as gaming and e-commerce, and across all social platforms including Instagram, Twitch, and TikTok.
Viral Nation also has its own talent agency, which means they can source all kinds of influencers from brand ambassadors and nano-influencers to celebrities.
They have worked with big brands like Victoria's Secret, Aston Martin, Baidu and Match.com. And Match describes their work together as "creatively inspiring and effective".
But it's not just the big brands that they think are great. Viral Nation has an average rating of 4.8 stars.
Influencer marketing is still huge these days. If you want to get involved, check out Viral Nation.
# 3 Pan Up Productions – Best for Social Video
Pan Up is a super cool creative production company. In the commercial field, they are creating a number of social video campaigns.
They work with a variety of brands, from e-commerce stores to event venues. But what's really impressive are the big names they've produced videos for, like Netflix, Tinder, Square, Southwest, and even Apple and Amazon.
To give you an example of the kind of creative things they do, they co-designed and filmed an Umbrella Academy-themed wedding pop-up event in New York City for one of Netflix's social campaigns:
You can't deny the quality of the work Pan Up does and if you have the budget to have it professionally produced, it should definitely be your choice.
# 4 Joseph Studios – Best for Organic Social
Joseph Studios specializes in social media services that drive organic growth. In addition to posting content on their social media pages, the company is committed to engaging customers and participating in relevant communities to build a loyal following.
The company has had impressive results for its tech, B2B and B2C customers. Here is an example from one of their case studies where they were able to tremendously increase impressions, engagement and profile actions:
They have an average rating of 4.6 stars. Here's what a customer had to say:
“The provider is flexible and reacts to the ongoing results of the order. The engagement metrics have increased every month. You are a transparent, reliable team with a quick communication style. "
So if you want to take the organic path, Joseph Studios is an excellent choice.
# 5 Social Media 55 – Best for niche marketing
What sets Social Media 55 apart is expertise in a range of niches, from real estate to skin products to plumbing. With this know-how, you can take focused steps that are specific to each industry.
Here is an example from real estate:
In addition to their niche-specific services, Social Media 55 offers a wide range of social media services including social media management, paid ads, and influencer marketing.
They typically work with small and medium-sized businesses and are clearly very successful as they receive remarkably positive reviews from customers (4.8 stars based on 236 reviews).
If you're looking for a social strategy that's specifically tailored to your industry, choose Social Media 55.
# 6 Sculpt – Best for B2B
Sculpt employees are experts in social media marketing for B2B customers. As such, they are focused on social media strategy and want to help their clients get more leads and customers from the social sphere.
The company works with brands big and small in a number of B2B industries including SaaS, finance, healthcare, and legal. When their case studies matter, Sculpt can produce remarkable results for their clients.
Work with Sculpt if you are in the B2B space and your main goal is lead acquisition.
# 7 Sociallyin – Best for Community Management
Sociallyin is a renowned social media agency that offers a range of services including social media strategy, production, and influencer marketing.
But where they really shine is community management. Under this umbrella, they provide customer support, social media monitoring, engagement, and data-driven analysis.
What sets Sociallyin apart from other agencies is that they also offer multilingual social media management:
You work with brands in both B2B and B2C areas. Notable customers include Toyota, Dick & # 39; s Sporting Goods, and TGI Fridays.
Sociallyin is a great choice if you want to maintain and grow a community on social media.
# 8 Brafton – Best for package add-ons
With Brafton, you know exactly what to expect thanks to the uncomplicated social media marketing packages. You also have the option to customize your package with add-ons.
These consist of unique offerings that you won't see from many agencies, like live tweets and custom Snapchat geofilters:
This shows that Brafton is on the ball when it comes to social media trends.
As a large agency, they can work with brands of different sizes in a number of industries. An education management customer said:
"I liked the quality and communication so much that I tripled the volume we did with them."
All in all, if you want unique services that are trending and cannot be found anywhere else, Brafton is the right choice.
3 Traits That Make a Great Social Media Marketing Company
The sheer number of advertising agencies and marketing firms out there today is amazing. For example, Clutch lists 9,481 companies in the US alone:
So it's no wonder you want to know how to find a great company in this ocean of digital agencies. Here are some things to look out for:
1. They offer a personalized experience
Some agencies simply flush and repeat for each client they work with. But honestly, that sucks. A particular social media strategy might work for one company but not another. Work with an agency that can deliver a custom strategy based on your target audience and goals.
2. They are specialists
With so many social media marketing companies out there, things can get a little bit the same. If they all offer exactly the same wide range of services, they are not focusing on their specialization. Choose a hyper-focused company that stands out for its performance.
3. You will get results
Ultimately, that's what you want, isn't it? To get results from your social media campaigns. Hence, you need to choose a social media marketing company that you can trust in order to succeed. At Neil Patel Digital, for example, all of our employees are trained in the proven marketing strategies that have made NeilPatel.com a global thought leader.
Overall, you need a credible group of experts who can meet your needs.
What to Expect from a Great Social Media Marketing Company
The proof is in the pudding, as they say. Also, when choosing a social media marketing company, you need a good understanding of how they will work with you to get the results that are promised.
Here are some of the key processes and results that you should expect:
1. Thorough audience research
One goal of social media marketing and advertising is to expand your reach to new followers. However, this does not include all. #sorrynotsorry
It's important to target the most relevant users who are likely to be interested in your niche who will eventually become customers and even brand evangelists.
A great social media marketing company defines and gains a deep understanding of your target audience. This will influence strategic decisions and make your campaigns more effective.
2. Quality content
A lot of noise can be heard on social media. It is estimated that over 90% of US companies use social media for marketing. So the question is, how in the world are you going to get noticed?
It all boils down to the content and campaigns you create. The most successful social media companies produce compelling content that target audiences cannot ignore.
3. Uses multiple channels
Different population groups use different social media channels. For example, Millennials and Gen Z are digging Instagram, while Facebook is used by a wide variety of age groups.
Additionally, users on different platforms interact with your brand in different ways. For example, they could seek customer support or post their complaints on Twitter, but use Instagram as inspiration for shopping.
The social media marketing company you work with needs to have expertise in all of the major social media channels so that you can reach your specific audience where they are and engage them accordingly.
In conclusion, you can expect a great amount of high quality work from a great social media marketing company.
Conclusion
Social media should be an integral part of your marketing mix. Obviously, if you don't have the time, resources, or skills to do it yourself, you'll want to hire a social media marketing company.
There are tons of companies that offer these types of services. However, there are ways to separate the wheat from the chaff.
When researching social media marketing companies, look for credible professionals who offer services that are tailored to your needs. And expect only the best in terms of planning, creation and execution.