The four greatest technical website positioning corporations of 2020

No matter how great the content of your website, your hard work could mean nothing without proper technical search engine optimization.

Technical SEO gives your website structure, makes it easier for search engine bots to crawl and index, and helps Google understand what each page is about.

URL structuring, robots.txt, redirect codes, canonical tags, .htaccess files, load time and many others. It's all important.

Do all of these things sound strange to you? No?

You do not need.

Countless companies already know about this stuff and they are really easy to work with.

This is where this guide comes in.

Our team at Neil Patel Digital has researched, reviewed and listed the best technical SEO companies based on four criteria:

Excellent customer reviews.
Awards, impressive clients, and a long history of providing excellent technical SEO work.
Thought Leadership – Consistent publication of insightful articles and trends on the subject.
A good reputation among other SEO professionals.

Based on these criteria, we've found technical SEO companies that you can trust and are good for:

The 4 best technical SEO companies in the world

Neil Patel Digital – Best for structuring technical content
Webris – Best for technical SEO audits
Salt.agency – Best for Enterprise Technical SEO
Orainti – Best for Ecommerce Brands

Without further ado, let's examine what trusts us and places our reputation on these companies.

1. Neil Patel Digital – Best for structuring technical content

It has been touted again and again that the content is king. While this is true, most people never consider the structuring of content.

Neil Patel Digital is the SEO company for excellent content structuring.

Don't take my word for it. Let me show you why

Based on our years of experience in search engine optimization, we have determined that content marketing needs to have the right structure in order for it to work and to support a long-term SEO strategy.

This is a key element of our comprehensive SEO program.

And what do we have to show for that, you ask?

The result speaks for itself:

Over 3 million visitors per month on this blog. Everything built from scratch.

The content was a big part of it, but the website wouldn't be nearly as big without the right structure and technical search engine optimization.

You can access this extensive technical SEO know-how by working with the Neil Patel Digital team.

Today we developed a content-structured content marketing program (in the form of content clusters) that gives clients technical SEO from day one.

2. Webris – Best for technical SEO audits

Almost all great efforts begin with a thorough examination of what is already in place.

Technical SEO is no exception.

You will not achieve much in your efforts to optimize your website for crawling and indexing by search engine bots without properly checking the structure of your website first.

And Webris is the company we recommend for technical SEO audits.

If you do a quick Google search for "SEO technical audit," you can find this excellent piece of content from Webris:

Ranking on Google's top spot for this search term is another way of saying that has made a name for itself on this list.

No company can accidentally earn this.

This shows that when it comes to technical SEO audits, Webris has the lead and is a reliable option when you're just starting out.

The core competencies of Webris, founded by Ryan Stewart, are technical SEO audits and UX with a focus on conversion. This company has an incredibly talented team of advanced technical SEO consultants.

Big brands like Shopify and Accenture trust and have worked with Webris.

3. Salt.agency – Best for Enterprise Technical SEO

Salt.agency prides itself on "Technical Excellence" and for good reason. This company breathes technical SEO above all else:

Massive corporate sites can have all sorts of crazy technical issues.

If you run any of these websites you need a team that has worked with this complexity before.

In this case, Salt.agency is the best option.

Salt.agency customers with offices in Boston, Leeds and London include Cloudflare, Hartley Botanic, Brex, Travel Supermarket and many others.

4. Orainti – Best for ecommerce brands

Orainti specializes in providing technical and strategic SEO services to brands in highly competitive industries.

This company approaches digital marketing and search engine optimization with a technical mindset that justifies its inclusion on this highly vetted list.

And they mostly work with ecommerce brands that sell internationally.

International e-commerce companies face a variety of unique challenges such as dealing with multilingual websites, properly ranking product and category pages, and avoiding duplicate content.

Orainti is highly recommended for this.

Aleyda Solis is the founder of Orainti. She is a seasoned SEO practitioner, speaker and writer who has received recognition and accolades for her technical SEO expertise from organizations such as Forbes and European Search Awards.

Orainti has an impressive portfolio of top brands including Zillow, Under Armor, Sage, Eventbrite and others.

5 Qualities That Make a Great Tech SEO Company

What distinguishes the good technical SEO shops from the big ones? What would you pay special attention to when choosing someone to work with?

This is what I am looking for.

1. A full implementation process that includes technical SEO

Technical SEO brings structure to your website. It helps search engine bots to properly crawl, index, and score your website, which is essential for increasing traffic.

You can also extend the loading time of your website.

However, this does not mean that once you have excellent technical search engine optimization, all search engine optimization is done automatically.

The best technical SEO companies have a complete SEO program including manual site review, technical SEO implementation, content strategy, and others.

If you are already really good at SEO and just need a quick SEO audit to double-check everything, you can get value from working with a specialist. But for everyone else, I recommend working with someone who understands the entire SEO strategy. This is the only way to create a website with a lot of traffic.

2. Thoughts

It takes a lot of experimentation to implement technical SEO strategies that keep the needle moving. Companies that do this type of excruciating work are always happy to document their experiences and insights.

Working with SEO thought leaders increases the chances of a successful project.

If someone can successfully teach technical SEO, they can also help your business directly.

Publishing cutting edge content through technical SEO is a good sign that it is producing amazing results.

3. An impressive customer portfolio

A great way to determine if the expertise and processes of a technical SEO firm are working is to look at their client portfolio.

There are nuances here.

Having a lot of big brands is great. However, it does not mean that you can get help with your exact situation.

Ideally, the technical SEO firm has worked with similar companies like your own.

4. Real life results

The beauty of technical SEO is that it's extremely convenient. Technical problems arise with tank traffic. Then technical SEO experts fix these problems.

It's cut and dry.

Every large technical SEO company should have numerous case studies of a website flipped after being hit. The more unclear the technical problem, the more likely it is that you will find strange problems on your own website.

Sometimes these case studies are posted on their website. However, many companies don't like to share the best stories. So ask your team while you talk to them. They should be able to give you plenty of examples during a call.

5. A varied team

Covering all of the latest technical SEO needs is far too big a task for one person. You need a fully staffed team to get everything done. Especially at important locations.

Search the company's team pages and LinkedIn employees and look for plenty of depth and expertise across the team.

What to Expect from a Great Technical SEO Company

If you're like most people late in realizing the need for technical search engine optimization, you are probably wondering what to expect from one.

The most important things to expect are the following.

1. A discovery session

After reaching out to a technical SEO firm, they'll want to place a call to understand what you're looking for.

This is the only way you can understand the goals you have for your website.

If a technical SEO company wants to go straight into an audit without even having to make a phone call, this is a sign that it is running an "audit mill" and will not spend a lot of time on your project.

Find a company that wants to go really deep and understand the whole picture.

2. A one-time test proposal

Most technical SEO companies do a one-time audit for a flat fee.

Since this is a standard part of their practice, they usually have instant access to it.

Assuming the fee is on your budget, someone could get started in a week. It's that easy to get started.

Before starting the audit, ask them about anything they will review. It should contain everything like canonical problems, indexing problems, duplicate content, other errors in Google Search Console, everything.

If the list doesn't feel very extensive, try getting a few quotes from other companies.

3. Completion of the audit

Once you have agreed to conduct an audit, the company will start.

These usually take a few weeks depending on the size of your website.

Of course, you'll need to give them access to your Google Analytics, Google Search Console, WordPress account, and possibly your web host.

There shouldn't be much work for you or your team during the audit. The company doing the audit may have questions, but they can do most of the work themselves.

4. Implementation proposal

Most SEO technical audits only cover the discovery of website problems. The project usually does not include the work necessary to correct problems.

This is because most problems are not easy to fix.

For example, if your website is running at terrible website speed which is affecting your rankings, you will need to do a lot of front end work to fix the problem. This also affects your marketing team and possibly other agencies.

Upon completion of the audit, expect a proposal that includes implementing solutions.

Here's something to keep in mind: A great technical SEO company knows the limits of its expertise. If they find problems beyond their means, they will alert you and advise you to work with someone else to fix them. Site rebuilds and content marketing are good examples of this.

When a technical SEO agency tells you they can fix every single problem, double-check that they really have real expertise in these areas.

Should I take technical SEO seriously?

Yes!

Technical SEO is like the frame of your home. Only with good bones can your content and marketing drive traffic to your website.

But when things add up and you have hundreds or thousands of pages on your website, something is going to break.

Search engines will have a harder time crawling your website, content will not be indexed, and your website will slow down significantly.

Even if you start with a good foundation, you need to do some healthy rebuilding every few years.

If you haven't done a thorough SEO technical exam lately, now is the time to do it.