The gambit of the artistic
The hit Netflix series The Queen’s Gambit brought chess back into the spotlight. Here, advertising creative Marta Morientes – an avid chess player in her youth – explains how the game has helped her be a better creative
Has anyone else ever had a happy meal that changed their life? Strange question that I know but I have. As a young girl, I traveled a lot with my father and brother while my brother took part in chess tournaments in Spain and Europe. I never really got interested in measuring myself until I was offered a free happy meal in exchange for entering a tournament in Lisbon. From that day on, I spent almost all of my youth playing chess. Weekday classes, weekend tournaments, and national competitions every year. We even had tracksuits for chess teams. I think you could say these five chicken nuggets changed my life.
I don't talk about it often because I know that for people who are not into chess – and there are a lot of them – it is likely to be boring. And while so much of my young life revolved around the chessboard, that passion eventually drifted slightly and was replaced by my true love for advertising.
When I saw Netflix & # 39; s newest phenomenon, the Queen & # 39; s Gambit, last week, I noticed the similarities between how you handle a game of chess and how you approach each task, especially during the brainstorming phase. Below, I'll explain how the three phases of a game of chess mirror the three phases I go through in conceptualizing ideas. For the purposes of this article, I will describe the client and / or the assignment as "the adversary".