The Lowdown: What branding means in instances of corona virus and protest
As part of The Lowdown, a new series of content from Xeim's brands, CR editor Eliza Williams spoke to Laura Jordan Bambach, CCO of Gray London, and Michele Oliver, Global Marketing VP at Mars. You can listen to their chat here
Laura Jordan Bambach and Michele Oliver
In a new podcast for The Lowdown – a content stream from Xeim brands like Creative Review, Marketing Week, Design Week and Econsultancy – CR editor Eliza Williams spoke with Laura Jordan Bambach, CCO of Gray London, and Michele on June 3rd (Mitch) Oliver, Mars Global Marketing Vice President, talks about the role brands can play in responding to the times we live in.
The trio discussed the role of branding in the light of the corona virus, as well as the involvement of brands in movements such as Pride and how – and whether – they can respond sensibly to events such as George Floyd's protests around the world.
If you missed the conversation, you can listen to it here:
This conversation is part of The Lowdown, a series of regular Xeim shows about how marketers, agencies, and brands can help address the challenges of the Covid-19 pandemic. More information is available here