The motion designer Nina-Lou Giachetti describes her inventive course of
Nina-Lou Giachetti is one of those creatives who works in different disciplines on projects that are unique to her. Although Giachetti's parents grew up on a remote farm in Brittany, France, they were deeply involved in the arts and gave it a solid cultural base. “I also experimented with many art forms when I was a child and always knew that I wanted to work in this area,” she says. "I started specializing in high school and through my graphic design degree, I discovered motion design and fell in love with it!"
To develop her passion and improve her skills, Giachetti studied for a year at the renowned Gobelins animation school. “The most important things I learned there were the basics of animation, the history of the title design, and working on different projects,” she explains. “It was a really good way to enter the professional world as I prepared myself to think critically about my job. However, I hope I can continue to learn as it is vital to my creative process. "
Giachetti enjoys working on music videos and title sequences because they offer a lot of freedom, and the task often leads to merging ideas with other creative people to create something new. Current projects are diverse and include a colorful animated video for The song Novo Mundo by the French-Brazilian artist Yndi; an animated interview with Cyril Casmèze, an acrobat and circus performer; and a short film called Pony Express about a cowboy buying a new companion.
Although Giachetti enjoys switching visual styles depending on the project, most projects start the same as the first step for them is to open a blank page and write and scribble on it.
“I also look at museums, books or the Internet to develop my first ideas with interesting works of art for reference,” she says. “I use it to make a mood board that can contain photography, object design, and architecture. And then I'll create a picture that I like and begin a rough storyboard first. It's the basis on which I always create a project. "
The combination of graphic design, animation and illustration gives Giachetti a greater number of creative solutions. “It means that you can work with both digital and plastic tools. With animation, you can dive deeper into a design and develop a universe or other dimensions through sound and narration, ”she explains. "Also, the way you animate a project can be based on graphic design rules."
This is evident in the zoom morphism, which merges typography, images and graphics into a collage-like animation. However, finding a good balance between all of their favorite elements is key, as is managing projects that will pay the bills and fuel their passions.
"It's important to have time to learn and improve my job while staying in touch with people," says Giachetti. “This type of work requires multidisciplinary action. It's a complicated way of life, but also very rewarding! "
Giachetti really likes creating unexpected worlds for characters to navigate and her advice to other creatives is to live in the present.
"Be constant, don't get stuck with your past failures, have fun and find out what makes you happy," she says. "Also, be curious and open to any art form to expand your ideas!"
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