The pattern report provides trigger for cautious optimism in 2021
The annual Future 100 report is out and shows how the pandemic sparked a wave of creative responses that are likely to affect our world for a long time to come. Emma Chiu highlights a few important points
2020 turned the convention on its head, causing society and companies to adapt to weather the challenges of a global pandemic, writes Emma Chiu, global director at Wunderman Thompson Intelligence, the agency behind the Future 100 report. Enter 2021 and everything will feel pretty much the same. But smart hubs of industries and brands lay the foundation for long-term success and provide a glimpse into a post-pandemic era that looks optimistic (dare I say it).
The resilience of individuals during the pandemic and financial recession has fueled a startup boom. Last year, more people filed new business applications in America and the UK through the fall than in previous years. Lockdown has given those with an entrepreneurial spirit the much-needed incubation time to create their business plans and take the plunge.