Trendy new McDonald & # 39; s adverts promote house supply providers
The posters are the latest in a long line of McDonald's ads that have taken a simple, minimalist approach, cleverly using the iconic branding or products visually to send a message to the audience.
In this series of images, one half of the golden arches logo is shown shining into homes with the simple statement "We deliver" below. Homes featured span a range of architectural styles, from modern skyscrapers to a Victorian row house.
Created by Leo Burnett London, the posters follow last year's UK campaign that focused on words to describe items on the McDonald & # 39; s menu and an enigmatic campaign for McDelivery in France (created by TBWA Paris) , which showed cityscapes shot through rain-soaked windows.
The new campaign comes the week that a rebranding of McDonald & # 39; s packaging was released that also uses a simple, illustrative approach. Both the rebranding and these minimalist ads show confidence in how well known the branding is, both among its regular customers and around the world, and that McDonald's is not afraid to use these assets in powerful and eye-catching ways.
Credits:
Agency: Leo Burnett London
CCO: Chaka Sobhani
ECD: Mark Elwood
Creative Directors: Andrew Long, James Millers
Creative: Andrew Long, James Millers, Will Rees
Designer: Sam Kallen
Stylish new McDonalds Home Delivery Ads was first published on Creative Review.