Welcome to Ecommerce Unlocked: your free ecommerce advertising and marketing course

E-commerce is booming.

There are currently 24 million e-commerce websites. And since only 12% of sales are made online, you can expect massive growth in the coming years.

So if you want to build an online business, one of the best is an e-commerce business.

But how do you market it? How do you increase your traffic? And most importantly, how do you make sales?

Of course, you can use tools like Ubersuggest to help you, but what do you do if you need step-by-step instructions from the start … especially if you have little or no marketing experience?

Introduction to Unlocked E-Commerce

Over the next 4 weeks, I will teach you how to market an ecommerce website. From SEO to paid ads to CRO … I will cover all aspects of e-commerce marketing.

And of course everything is free. 😉

E-Commerce Unlocked is similar to my free SEO training course SEO Unlocked.

But unlike SEO Unlocked, a 7 week course, I thought it would be more efficient to give you the training you need in just 4 weeks.

So I'll be posting new videos every Monday, Thursday, and Saturday to teach you how to get more traffic and sales to an ecommerce website.

And just like SEO Unlocked, E-Commerce Unlocked includes worksheets, cheat sheets, PDFs, spreadsheets and everything else you need.

Here's the first lesson you can see below:

Make sure that you download the corresponding worksheets here.

What exactly am I going to learn?

As mentioned above, it is a 4 week course. Here's an overview of what's broken down each week and in each lesson:

week 1

Lesson 1: First Steps

  • Basic methodology
  • Strategies you will learn
  • Strategies & Mindset

Lesson 2: Sales channels

  • History of e-commerce the timeline
  • What works in the e-commerce area?
  • Introduction to the sales channels
  • Understand sales channels

Lesson 3: Marketing Channels

  • Multi-channel marketing
  • Which market and sales channels work?
  • Build visibility and brand
  • Current and future creators in the e-commerce industry

Week 2

Lesson 1: Optimizing the Conversion Rate

  • introduction
  • Product pages for converting buyers
  • Experience
  • Use ratings
  • Urgency and scarcity
  • Abandoned carts and follow-up
  • Increase your AOV (Average Order Value)
  • End Intent – Record lost traffic
  • Split test with Crazy Egg
  • Increase conversions in your e-commerce shop
  • Email marketing campaigns for your website
  • Action tasks to optimize your website for conversions

Lesson 2: SEO & content production

  • Set up your Google bio feed
  • Arrange your product list pages
  • Ecommerce content marketing workflow
  • Technical SEO for e-commerce
  • Create your content and transaction pages
  • Current e-commerce clusters
  • Examples of content to watch

Lesson 3: content advertising

  • Link building for e-commerce
  • Create links to content, PDPs and PLPs
  • Social media and social proof leverage
  • Long-term social media platforms
  • Content advertising strategy

Week # 3

Lesson 1: Amazon

  • Keyword research for Google and Amazon rankings (and the differences)
  • Data sources
  • How to write a good copy, product descriptions, ads and develop different marketing perspectives for Amazon
  • Amazon Promotions & Blitz
  • Optimize your offers
  • With Facebook Messenger & Manychat
  • Amazon PPC
  • Sell ​​more to your existing customers

Lesson 2: Sales channels

  • Higher placements on marketplaces
  • Walmart – how to set up and what to expect
  • eBay – how to set up and what to expect
  • Etsy – how to set up and what to expect
  • Wish – how to set up and what to expect
  • Facebook Commerce – how to win
  • Traction on any platform and what to do to win on any platform

Lesson 3: Marketing Types

  • E-commerce marketing for (B2B) vs (B2C)
  • Sales process for B2B e-commerce compared to B2C
  • Choose the right one for you – do both or choose one?

Week # 4

Lesson 1: PLA campaigns

  • Set everything up
  • Dynamic remarketing from Google
  • Introduction to Google Product List Ads + Setup
  • Your PLA campaigns
  • Ads for Bing product lists + setup
  • Dynamic Facebook product ads + correct set up of data protection authorities
  • PLA + DPA summary

Lesson 2: Additional Marketing Channels

  • Instagram ads
  • YouTube PPC – the second largest search engine in the world
  • Etsy PPC – what works with Etsy?
  • Email marketing campaigns must include e-commerce campaigns
  • Automate your customer emails and collect reviews much faster

Lesson 3: Additional channels

  • Working with influencers
  • Push notification – lists & messaging
  • Understand your metrics (COGS, ROAS, ROI to see which SKUs to scale with)
  • Case studies
  • Summary

How can I participate during the 4 weeks?

You'll see videos released every Monday, Thursday, and Saturday.

The videos are about 10 to 15 minutes long on average, so it shouldn't take you more than an hour a week to watch them, including doing homework and worksheets.

To make the job easier, the worksheets and homework are pre-filled so you know what to do every step of the way.

Make sure you complete each task. Watching the videos is not enough.

Sure, the videos will teach you theories and strategies, but you also need to learn how to implement and implement them. So I want you to do the worksheet and homework.

Overall, I ask you to commit one hour every week. If you're new to marketing, maybe an hour and a half, which should be doable. 🙂

Once you've completed the 4 weeks (12 videos), you'll know how to market an ecommerce website and even sell products online on websites like Amazon.

If you want to make sure you don't miss a lesson (because I don't blog about every lesson), subscribe to my YouTube channel as I will upload the lessons there.

Once you click the link above, a subscription pop-up will appear on YouTube. All you have to do is click the "SUBSCRIBE" button.

As soon as you click "Subscribe", a bell image will appear next to the "Subscribe" button. Click on it too.

If you click on the bell, you get some options.

Click the "All" option. A new ring notification should appear next to the "Subscribe" button:

This will cause YouTube to notify you when I post a new e-commerce unlocked lesson.

Conclusion

E-commerce is a booming field. Just look at Amazon, they're bigger than any traditional retailer.

Knowing how to market an ecommerce website can never be a bad thing.

And who knows, maybe you do it either as a consultant or by running your own e-commerce website full time.

If you're new to marketing, don't worry about being overwhelmed. I will teach you the main tactics that determine most of the results. And I'll break it down into a simple, step-by-step formula.

You also get the worksheets and tools you need. All you have to do is bring yourself and be willing to invest one to one and a half hours every week.

Are you ready to learn ecommerce marketing?

PS: Leave a comment below and let me know which course to create next. I've already done one on SEO, and now I'm doing one on Ecommerce Marketing. Would you like one on content marketing, paid ads, Instagram …? It can be anything, just let me know in the comments.

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