What promoting continues to be going incorrect about ladies
The advertising industry has come a long way in portraying women, but there is still a lot to do with the stories she tells and the people she hires to tell them
It's been 16 years since Dove launched its Real Beauty campaign, helping to catalyze a wave of brands to rethink how they represent and communicate with women. Since then, advertisers have continued to break taboos and show period blood, post-birth pants, and actual body hair. Women can now even enjoy beer.
"The Dove Tick Box campaign got everything going – that triggered the revolution," says Laura Rogers, Creative Director of adam & eveDBB, who worked on Dove in 2010. “It was interesting to see how this campaign was confronted with the cumulative effect of seeing. Perfect people everywhere on billboards and magazines. It's not about the obviously sexist ads we're thinking of – and we can all imagine these extreme examples.
"It wasn't about having a big screaming moment or sexism in its most obvious form, but about examining and recognizing the" norm "by challenging what it is and how it can affect women's self-image "she added. "So it was not so much about eliminating the most obvious examples of sexism or objectification, but about finding and exposing this everyday pressure, reversing it and turning it into positive messages."
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