What would I modify: George Gottl
The co-founder and CCO of Uxus shows how retail brands need to consider how the pandemic has affected their consumers and what they can do to get in touch with them
George Gottl is the co-founder and CCO of Uxus, a global creative branding and design agency that has worked with a number of well-known brands including Selfridges, Sephora, Nike, Dover Street Market and many more.
With retail at the forefront of sectors hit by the Covid-19 pandemic, Gottl has been studying how luxury brands need to change the way things are done in line with a fundamentally changed consumer base. Here he talks about how brands, especially in the luxury sector, need to not only change the way they talk to consumers, but also consider how they can stay relevant to them.