What would I modify: photographer Jeremy Liebman
Brooklyn-based photographer Jeremy Liebman is a photographer who can easily switch between meaty editorial projects for magazines such as Appartamento, New Yorker Magazin, Vanity Fair and the New Yorker and can also tackle large advertising letters for Apple, Nike and others. Prada, BMW and Wedgwood. His style is powerful and full of contrasts, and he has the ability to convey and capture the true personality of every subject.
When the pandemic arrived, advertisers paused the upcoming shoot and editorial budgets were pending, which meant Liebman suddenly stopped receiving orders. Instead of dealing with what cannot be controlled, Liebman took the opportunity to work on some personal projects. A video collaboration led by Lockdowns that was started by KesselsKramer.
With this extra time, the photographer also found time to think about his place in the industry and how he, as a freelancer, could take on more responsibility for others. For Liebman, this starts with the stories he tells and ensures that the publishers and brands he works with recognize their responsibility.
Here he discusses what filming looks like at a time of social distancing, what role the creative industry plays in reducing inequality, and why he believes that real collaboration could be the way we can move forward.
Wedgwood campaign with Anomaly