Why Covid-19 has broadened the inventive sector's horizons
The pandemic has brought far more to the creative industry than just digital acceleration. It has shed light on career opportunities beyond the capital city and made it more accessible and inclusive, says Charlie Butterfield, partner at fst
In the past year there has been a lot of talk about changing the way we work. However, the creative industry is changing more profoundly than the increasing use of professional digital tools and remote access. More and more people are considering what life outside of the capital could mean for them. They assume that with an agency outside of London you may go faster and further. And that there are more opportunities for marginalized groups.
Before the pandemic, agencies in other parts of the country were seen as stopovers for new designers to cut their teeth on their way to London. People still worked under the notion that a location in London would deliver lead and quality through representation. With the global approach of commuting and agile working, capital-oriented thinking is also changing. Going forward, the insistence on a London-based work structure of nine to five, five days a week, may be a red flag for up-and-coming young talent who are seen as a little old-fashioned and not progressive.
Why is it a good idea to look beyond the M25? How can you develop your career faster and get bigger opportunities like this?