9 Key Components of a Brief Story: What They Are and Find out how to Apply Them

9 Key Components of a Brief Story: What They Are and Find out how to Apply Them

If you’re new to short story writing, it can be intimidating to think of fitting everything you need in a story into a small word count. Do you need to apply certain elements of a short story in order for it to be great? Writers like you struggle with this all the time. Pin You […]



Hospitality enterprise Huch embraces “relaxed luxurious” in its branding

Hospitality enterprise Huch embraces “relaxed luxurious” in its branding

There’s a pitched roof hiding, Fed-ex style, in this visual identity created by Christopher Doyle & Co for the company, which will offer a collection of luxury holiday cabins in Australia The studio was briefed to name and brand Huch, which will offer a collection of cabins in the Australian countryside, all intended to reconnect […]



A contemporary search for Philadelphia’s Rail Park

A contemporary search for Philadelphia’s Rail Park

Since 2016, the Rail Park has been revitalising three miles of unused rail lines into a public space for the residents of Philadelphia. The first phase of the park opened to the public in 2018, with work still ongoing to bring the rest of the development to life. Smith & Diction has been working on […]



A brand new photograph e book captures pleasure and romanticism within the Alps

A brand new photograph e book captures pleasure and romanticism within the Alps

As a flurry of activity ramps up around the forthcoming Beijing Winter Olympics, Arturo + Bamboo have published a new limited edition book, simply titled Snow, which collates film photographs of winter sports set in Alpine landscapes. Arturo + Bamboo, the moniker of photographers Arthur Groeneveld and Bamboo van Kampen, shot the work over six […]



VanMoof releases cease movement advert to focus on anti-theft tech

VanMoof releases cease movement advert to focus on anti-theft tech

The new ad from the Dutch bike brand, which is created by VanMoof’s in-house team, marks quite a shift in style from its more recent advertising, which used cinematic filmmaking to highlight biking’s environmental credentials. The brand, which is over 12 years old, is making the most of the rise of e-bikes with provocative, eye-catching […]



On Transient: gal–dem × Katy Wang

On Transient: gal–dem × Katy Wang

Moya Lothian-Mclean Founded to counter the ingrained bias found in the UK media industry, gal–dem gives a much-needed platform to stories from people of colour and marginalised genders, who are otherwise underrepresented by traditional outlets. “The biggest shifts politically, socially, environmentally and culturally tend to be felt the hardest by the most marginalised,” reflects Mariel […]



Ksenya Samarskaya on the way forward for the Kind Administrators Membership

Ksenya Samarskaya on the way forward for the Kind Administrators Membership

After a period of closure following accusations of racism, the 75-year-old organisation has appointed its first managing director. Here she tells CR about making the TDC more open, diverse and culturally engaging than ever before “I’ll often compare type to food,” says Ksenya Samarskaya, founder of studio Samarskaya & Partners, and the TDC’s first ever […]



BBC Winter Olympics advert is a 3D printed marvel

BBC Winter Olympics advert is a 3D printed marvel

We’ve come to expect the BBC to deliver its Olympics trails with a mix of epic drama and innovative craft, and its latest offering for the Winter Olympics in Beijing, which start on February 4, is no exception. Devised by BBC Creative, the trailer is directed by Balázs Simon through Blinkink production company. And while […]



Why color is significant for advertisements to pack an emotional punch

Why color is significant for advertisements to pack an emotional punch

To communicate what they need to say, all films, TV shows and adverts have to play with their viewers’ emotions. Sometimes that manipulation is subtle, sometimes it’s so deliberately overt that it’s become a recognisable trope, like the famous song-slowed-down ‘trailercore’ that John Lewis Christmas ads peddle. And while some tools of emotional manipulation seem […]



four Methods to Guarantee Your Messages Get By way of to Workers

four Methods to Guarantee Your Messages Get By way of to Workers

In today’s digitally connected yet often geographically distributed workplace, it’s especially important that leaders cut through the clutter and ensure their messages are effectively reaching their employees. Even then, the work doesn’t stop with ensuring messages are simply received. Effective communications also means that the messages are understood. How Leaders Can Ensure Messages Have Meaning […]