The historical past of the Doomsday Clock design

The historical past of the Doomsday Clock design

As the 2022 number of seconds before potential apocalypse is announced, Michael Bierut and other designers discuss the history of one of the most important pieces of 20th century information design Today, it was announced that the world is just XXX minutes/seconds away from total apocalypse. Since 2019, that figure has been teetering at 100 […]



An action-packed visible id for SRF Sport

An action-packed visible id for SRF Sport

As one of the key brands within Swiss public service broadcaster Schweizer Radio und Fernsehen’s (SRF) output, SRF Sport connects millions of sports fans in Switzerland with national and international sporting events through TV, radio and digital. Working alongside the broadcaster, brand agency Superunion was tasked with creating a new visual identity that reflected SRF […]



Kaws brings his artwork to the Serpentine Gallery in London and Fortnite

Kaws brings his artwork to the Serpentine Gallery in London and Fortnite

Kaws: New Fiction in Fortnite © Epic Games Brian Donnelly, the New York-based artist better known by his alias Kaws, is showing works in a new show at London’s Serpentine Gallery, his first major solo exhibition in the city. The exhibition, called New Fiction, blends Donnelly’s physical artworks – a combination of street art, graphic […]



To Instagram or to not Instagram

To Instagram or to not Instagram

Clémentine Schneidermann’s Instagram account had been playing up on and off for several months, but at the end of November, after posting a photograph taken in China – nothing controversial as far as she could tell – her page vanished. “My profile was completely gone this time. I couldn’t even log in,” the photographer says. […]



Inciting Incident: Definition, Examples, Varieties, and The best way to Begin a Story Proper

Inciting Incident: Definition, Examples, Varieties, and The best way to Begin a Story Proper

How do you start a story? You might have heard that you need to start with a bang, that you need to hook the reader with deep conflict in the first few pages. But what does that actually mean? The answer is the inciting incident, one of the six structural elements of plot used to tell […]



You Don’t Should Have All of the Solutions to Be a Good Chief

You Don’t Should Have All of the Solutions to Be a Good Chief

Whether or not you’ve spent some quality-time with a child as of late, you’re likely familiar with the “why” game. No matter the topic at hand, the adult shares information and the child responds with “why?”—it can be a never-ending and sometimes maddening exchange. Still, it does serve an important purpose in development for both […]



ThoughtMatter unveils a constructing block-style id for World of Girls

ThoughtMatter unveils a constructing block-style id for World of Girls

Artist Yam Karkai co-founded the World of Women (WoW) organisation, alongside partners BBA, Raphaël Malavieille, and Toomaie, in an effort to address the significant gender imbalance that dominates both cryptocurrency and the NFT market. The collection comprises 10,000 portraits of women, generated from an original artwork created by Karkai, and depicting various skin tones, hair […]



Netflix joins forces with CALM to put in ‘Benches of Hope’ throughout the UK

Netflix joins forces with CALM to put in ‘Benches of Hope’ throughout the UK

Netflix joined forces with suicide prevention charity Campaign Against Living Miserably (CALM) for the campaign, which makes reference to a recurring scene across all three seasons of After Life – the park bench. Benches have long been places of commemoration in the UK and play an integral part in After Life, which follows the story […]



Oatly launches cute however bizarre puppet marketing campaign The New Norm&al Present

Oatly launches cute however bizarre puppet marketing campaign The New Norm&al Present

Oatly has launched a cute but pretty weird new campaign, The New Norm&al Show, starring carton-based puppet pals Norm and Al. In the brand’s biggest ever UK campaign, the miniseries comprises five short episodes of the show created by its in-house agency ‘Oatly Department of Mind Control’ (which replaced its marketing department in 2019), director […]



Selfridges is now promoting NFTs in-store

Selfridges is now promoting NFTs in-store

This week, Selfridges became the first retailer to sell NFTs IRL, as the retailer puts it, as part of its exhibition of Op-Art giant Victor Vasarely in collaboration with French fashion house Paco Rabanne. Titled Universe, the show is described by Selfridges as a “groundbreaking entrance into the metaverse”,  and will be selling around 1,800 […]