Tom Etherington has left Penguin Press after six years as a cover designer at the publisher. He talks to us about why he gave up many designers’ dream job and what comes next “I have a book cover designer friend who says you should only ever stay in a job for six years, and after […]

Founded in 2014 off the back of husband and wife team Rich and Vicki Fulop’s desire to create ‘the internet’s favourite sheets’, Brooklinen has since carved out a niche for itself in the direct-to-consumer bedding market. With people spending more time than ever at home over the last couple of years, and needing to sleep […]

Jiaqi Wang owes her career partly to Crayon Shin-chan, a Japanese comic following the escapades of a mischievous five-year-old boy; and partly to her mother’s exasperation: Wang was packed off to art school at weekends when cleaning up her constant doodlings on the walls of their home got too much. Hailing from Suzhou, China, Wang’s […]

Little Moons marketing director, Ross Farquhar, discusses how the mochi brand is “pushing the boundaries” of ice cream and what life looks like after going viral on TikTok during the pandemic When brother-sister duo Vivien and Howard Wong founded Little Moons in 2010, most people in the UK had no idea what mochi even was. […]

What are your goals for being a published author? Do you want to know how to make money as an author? Or a living? And if you do, how much do you really want it? Because the depth of your desire will determine your path and your success. In our modern world, I believe it […]

It’s never easy to communicate difficult information to a group of employees. With today’s distributed workforce, those challenging moments can feel even harder. Though difficult, it’s these messages that sometimes stand out the most in employees minds and can impact morale moving forward. That’s why it’s important to prepare for tough conversations rather than shooting […]

The witty and hip campaign, created by ad agency Antoni, offers a counterpoint to over-the-top cleaning ads, with a series of films that celebrate the most basic vacuum cleaner features This is the latest iteration in German cleaning equipment brand Kärcher’s Bring Back the Wow campaign, which has been running for the last two years, […]

“I was touring so much whilst writing Migration that creating on the road was the only option most of the time,” says music producer Bonobo, real name Simon Green, of his 2017 album. “It’s a valuable headspace to be in too. Being surrounded by experiences and the noise of world is very inspiring, even if […]

While other countries lean into their beautiful landscapes, Iceland’s unconventional approach to promoting tourism taps into the national wit and character. We uncover how and why it works In July 2020, as the world dealt with the seemingly unending frustration of Covid, Business Iceland invited people everywhere to scream it out. Sick of yet another […]

The new system capitalises on Visa’s recognisable colours, and aims to show that it’s “more than just a credit card company” with a new focus on brand purpose Branding agency Mucho revealed the early stages of Visa’s brand evolution last summer, and the financial services company has now launched the full update to its brand […]