Aude Bertrand ascribes the narrative quality of her illustrations to her love of cinema. Based in Montpellier in France, the creative graduated in film before she even started studying illustration, but like most in her profession, she tells us she’s “been drawing since I was a kid … I’ve always done artistic activities for fun, whether […]

Flare Audio designed Calmer as an in-ear device that reduces stressful frequencies. In an always-on world which constantly bombards us with noises and distractions, its appeal seemed universal – but the team hadn’t drilled much further down into specific audiences. “It soon became apparent that we received an awful lot of positive feedback from people […]

Launched with fitness app Strava, the campaign champions less conventional forms of exercise – from chasing after your dog to running for the bus There’s been a spate of fitness ads rooted in realism in recent months. Even the originator of earnest voiceovers and endurance metaphors, Nike, changed tack when it celebrated the joy of […]

When Danish marketing and sustainability expert Thomas Kolster wrote his book Goodvertising back in 2012, the world hadn’t quite yet cottoned on to the idea of purpose in marketing. Since then, of course, it’s all anyone ever talks about. “Back then, for me, it was just a very simple premise,” Kolster says, “it was saying: […]

Matt Willey has had a particularly busy few months – whether working on redesigns for the Big Issue and the Paris Review, or launching his own editorial experiment with Dan Crowe, Inque. The Pentagram partner’s latest project sees him swap the world of magazines for TV as he unveils his work on Landscapers, a true […]

Through the “Great Resignation,” employees are sending a strong message that their needs aren’t being met at work. The demands and challenges of the pandemic have led people to reexamine their lives and priorities and one topic in particular comes up often: burnout. What is employee burnout? Burnout results “from chronic workplace stress that has […]

Cabral delivers a charming ad for Corona’s Sunbrew beer in time for those who are taking part in dry January Brands are lining up their wares for dry January – last week Heineken released a glitzy spot for its non-alcoholic beer drawing on the premise that it’s superstitious to say ‘cheers’ unless you have a […]

Have you ever had a great book idea, or started a story but failed to finish it? Did you try setting writing goals to finish your story, but couldn’t keep up with your giant ambitions? Did failing to meet your writing goals end in your giving up? Goal setting is not as straightforward as it […]

It’s part of a designer’s job to use their eyes, question and build up a library of references and inspirational material to use. This aids your design work and sets one designer apart from another. How else will a client notice you and your work? Why else would someone choose to hire you? By cultivating […]

We speak to the prolific documentarian of British subcultures about keeping his work relevant while examining youth culture through a more commercial lens Ewen Spencer is reflecting on the stark differences between documenting young people today compared to when he started out in the 90s. “People make their own photographs of themselves now, and that […]