The American publisher has spent the last 23 years defiantly doing the opposite of everyone else in the book and magazine world. Here’s how McSweeney’s creates its distinctive and often daring tone of voice Every year, on the first day of Autumn, McSweeney’s reposts a now infamous and expletive-ridden piece by Colin Nissan – celebrating […]

Whatever your level or tenure in an organization, when you lead others, you’ll be the first person they’ll want to hear from in times of change. In addition to managing day-to-day priorities and motivating your team, you have an important role in explaining the vision and reasons for a change, giving employees line of sight […]

While Christmas is widely touted as the season to be jolly, as anyone who’s worked in hospitality over the festive period knows, it’s not all semi-ironic Secret Santa gifts and paper hat selfies. Away from the fun and games of the tentative return of office Christmas pub trips and people getting hammered in attention-grabbing knitwear, […]

This is a story about two tales of photographic fiction. One, a whimsical, elaborate attempt to construct an alternative history; the other a cautionary tale of a dystopian future. Scrolling through Twitter one day I was confronted by a black and white photograph of a ‘merkin-seller’. It caught my eye. Ostensibly, this was an image […]

Since 2014, the team at international design practice Hato has been gathering a list of films with memorable food scenes, eventually spawning books, film nights and supper clubs under the banner Cooking With Scorsese – a nod to the director who the studio hails as the “master of food on film”. The studio’s new publication […]

You’re writing an email, essay, or even—hey why not?—a book, and as you write, you think, “I need one of those long dash, double hyphen things. What are those things called, again? And how do I make sure I use it correctly so I don’t look like an idiot?” If that’s you, don’t fret! You […]

Pascal Greco originally embarked on this project as a continuation of his 2013 series No Cliché, which sought to uncover the lesser photographed parts of Iceland. In 2020 he was set to return to the country to capture the bits of Icelandic architecture that most tourists ignore, but was forced to change his plans. Stuck […]

Set in a dystopian future in which people cyber-enhance their bodies as they fight to survive in a post-apocalyptic metropolis, open-world adventure game Cyberpunk 2077 was the perfect candidate to engage Instagram users with body-modifying AR filters. Produced in partnership with Meta’s Creative Shop, the project tapped into two distinct but equally passionate online communities: […]

It was the Christmas ad that launched a thousand Christmas ads, and established John Lewis’s festive branding tropes for a decade to come. Director Dougal Wilson and adam&eveDDB co-founder Ben Priest remember how The Long Wait was made The unveiling of the John Lewis Christmas ad has become something of a tradition in the UK, […]

Dear Anna, I’m about to go on maternity leave and am feeling anxious about putting my career on pause. How do I make sure I still feel like part of the team while on leave? I’m also worried about losing my creative spark. Will being on parental leave sap me of creativity, or can it […]