When you sit down with a book, are you hoping for a particular type of story experience? This is a common desire, since readers—know it or not—are drawn towards specific genres and genre conventions. From a writer’s perspective, knowing these genre “flavors” and how to create them to satisfy reader expectations is key to writing […]

Much has been said about the stress and pressure that COVID-19 put on the workforce, including workers on the front-line and those who lost their jobs. But the human cost of the pandemic goes further—in the digital overload for those who work remotely. Analysis of Microsoft Collaboration Tools Reveals Substantial Increase in Usage The 2021 […]

Anu Ambasna’s illustrated universe is filled with all manner of characters. There are putty-like personalities that look a bit like high functioning babies, or people who are the object of playful derision, like the slurring drunk guy who barks a track request at the DJ. And don’t be surprised if you spy some faces embedded […]

Eschewing a glossy approach, the down-to-earth style of the BBC’s Christmas ad makes for an unexpected but very relatable film from the broadcaster. It features a mix of tender and very funny moments and runs to almost four minutes long. At its heart are two British families, linked by a burgeoning romance, who are shown […]

The photographer and director is renowned for defining the last decade’s pastel-hued, coming of age aesthetic, but is now returning to her roots with a book of subversive, erotic fairytales While many creatives are able to carve out a distinctive aesthetic for themselves, it is rare to find someone who has wielded as much influence […]

In an echo of Spotify’s Wrapped, which also aired this week, Penguin Random House US has created a campaign to reflect the growth of the book market this year, which saw US sales up 12% compared to last year. Titled Find Your Light, it was created in collaboration with branding and marketing agency Posture Media […]

You’re a writer. You want to write a story—but for whatever reason, you’re not inspired right now. Or maybe you are, but you just can’t think of a story idea that really interests you. You need some strategies that can teach you how to come up with story ideas. And you’d like to use these […]

If someone were to approach an employee at your company—no matter their role or physical location—would they be able to explain the company strategy? All too often, that answer is no, but it doesn’t have to be. Just as Uber plots your route the moment you request a ride so that you and the driver […]

Ikea has gifted the simplicity of Swedish design to the world, yet, as a witty new ad campaign points out, the choice of names for its products may be doing its home country something of a disservice. Created by ad agency Forsman & Bodenfors, the Discover the Originals campaign reveals that the names of many […]

The animation director has created striking visuals and characters for everyone from Elton John and Dua Lipa to Adult Swim. He talks to us about making the transition from illustration to 3D animation and why people shouldn’t so quick to just label his work ‘trippy’ If you think back to your school days, you can […]