For this special project, we talk to 12 creatives and designers aged 19 to 87 about their experiences in the creative industry, their hopes and dreams, the changes they have witnessed during their career so far, and what further developments they hope may come in the future. Here we talk to photographer Tami Aftab, aged […]

How do you plan a story? Do you get caught up in the plotter vs. pantser debate and struggle to plan (or write) your story because of this? If you’re a writer, you’ve probably heard about different creative writing methods to finish a first draft. Is there a right or wrong to these? Have you […]

As organizations consider how best to navigate the post-COVID environment, many are rethinking their real estate needs and ways to offer employees ongoing flexibility for remote work. Studies from KPMG, Steelcase and others found that more than half of global companies are reducing or redesigning office space to meet evolving employee and customer needs. Recent […]

Sainsbury’s and Tesco are slightly later out of the gate with their Xmas ads compared to the many brands who have gone for an early release this year (you can read about some of those in our great big Christmas ad review). But they are in keeping with a trend for high craft, with both […]

For this special project, we talk to 12 creatives and designers aged 19 to 87 about their experiences in the creative industry, their hopes and dreams, the changes they have witnessed during their career so far, and what further developments they hope may come in the future. First up is ad creative Emmanuel Areoye, aged […]

One of the best ways you can foster a love of reading and writing in children is to offer lots of low-stakes opportunities to practice. These writing prompts can be used with any group of kids you’re working with: elementary school, middle school, or high school writers. Prompts can help kids break through creative writing […]

Ringan Ledwidge’s advertising work was marked by an ability to turn a 60-second spot into a slice of mini cinema that, while keeping the brand’s message front of mind, always hinted at much wider narratives. He brought a very human, emotional touch to his advertising stories, which could be funny, sexy or packed with pathos. […]

Two of the most vital skills you should focus on as a writer are how to tell a story that satisfies readers and how to develop compelling characters. But once you’ve got that figured out, aren’t there other writing techniques, more subtle perhaps, that draw readers in and make stories shine? There are. And one […]

We speak to 3D creative director Daena Lorne about the shocking lack of women working in visual effects, how she managed to break into the industry and what the solution could be Only 30 years ago visual effects were very much in their infancy. Today, the once burgeoning industry is growing at pace, spurred on […]

Do you want to learn how to write a short story? Maybe you’d like to try writing a short story instead of a novel, or maybe you’re hoping to get more writing practice without the lengthy time commitment that a novel requires. The reality of writing stories? Not every short story writer wants to write […]