When the pandemic hit, leadership teams figured out really quickly that effective communication was essential to business continuity and helping employees through the transition to the new reality. Part of why companies were so successful during the early days of the pandemic is because communications were hugely focused; what wasn’t critical was stopped to make […]

It may only be the second week of November but Christmas is upon us, at least in the world of advertising. If this year it all feels a bit earlier and more intense than usual, you’d be right – a number of brands have released their ads a good week ahead of their usual schedule and […]

If you’re interested in getting your book traditionally published, it’s crucial that you sign with a literary agent who loves your story and has a vision for your career. To do this means you need to write the single most important page you’ll ever write outside of your book: a query letter. No pressure, right? […]

In this edition of Exposure, Gem Fletcher profiles Chinese photographer Boway Young, whose tender portraiture offers a poetic meditation on the struggles, joys and complex reality of queer love “Telling the stories of our age is crucial in my practice,” says ­Boway Young. He is referring to the fraught reality of being queer in China right […]

Finishing a first draft is a huge deal. If you just accomplished this, be proud of yourself! At the same time, you might be wondering how to revise a novel after that first draft is done. There’s a lot of advice out there. Which do you listen to? The revision process doesn’t have to be […]

Like many photographers at the beginning of the pandemic, Olivia Harris’ work was put on pause as the UK went into its first lockdown in March 2020. Typically working across editorial and commercial, Harris’ clients include Time magazine, New York Times, Guardian and Save the Children, among many others. When lockdown stopped those commissions coming […]

Great stories are filled with great characters. One of the most common characters in any story is the Mentor, an essential character if you’re writing a Hero’s Journey story. In fact, the fourth step of the Hero’s Journey is Meeting the Mentor. Who is your hero’s mentor, and how do they challenge them? As you […]

The Australian brand is a new addition to the sector, offering pay monthly insurance that can be cancelled any time, and without any additional excess based on age. The naming, brand design and comms have all been created by Sydney agency Bear Meets Eagle On Fire, which was founded by former Fallon London partner Micah […]

A lot of us have writing friends in our inner circle. With the holidays around the corner, you’re probably considering what the ideal gift would be for your favorite writer friend. You want to find a thoughtful gift that will get used and be enjoyed. Something that they can appreciate—and that won’t end up in a […]

Talk to any creative about how they first became interested in art, design or advertising and they will likely tell you an anecdote from their childhood. Maybe it was a picture book or a painting they were shown that caught their attention and made them think a little bit differently about the world, or a […]