Dramatic Irony: A Nice Literary Machine That Provides Suspense to Your Story

Dramatic Irony: A Nice Literary Machine That Provides Suspense to Your Story

Do you remember the first time you read Romeo and Juliet? Did you cringe when Romeo kills himself, knowing that Juliet is still alive? This is a perfect example of how to use dramatic irony in your story—a literary device that will inevitably add suspense to your novel. Dramatic irony can be used in any story […]



Seeking that particular sauce

Seeking that particular sauce

Detail is everything in design, providing the magic that elevates an average project into something brilliant and charming. So why, asks Huge ECD Wayne Deakin, is it so often overlooked in digital design? The devil is in the detail. That old saying alluding to a mysterious element, hidden behind something seemingly simple, has a particular […]



End Writing Your Guide: three Large Causes Holding You Again

End Writing Your Guide: three Large Causes Holding You Again

Do you struggle to finish writing your book, or really anything you start? If you said  yes, you’re not alone. In a poll we conducted (with real people!), seventy-two percent gave us the same answer. Finishing writing projects can be tough! That doesn’t mean you can’t do it. Here’s an important truth: you don’t have to […]



The Modernist on a decade of creating a magazine

The Modernist on a decade of creating a magazine

As the Modernist celebrates its 10th anniversary, the team behind the publication discuss the trials and tribulations of running an indie mag and how it has stood the test of time Founded in 2011, the Modernist is a joyous celebration of 20th century architecture and design. Born out of the Manchester Modernist Society, from the […]



Illustrator Marietta Bernal on broadening her follow

Illustrator Marietta Bernal on broadening her follow

With art a part of Marietta Bernal’s life from an early age, along with a fascination for colour, texture and shape, a career in the creative industries seemed almost like destiny. “At the age of 17, I moved from a small town in Patagonia to the immense city of Buenos Aires to study,” Bernal says. […]



Recognition That Motivates: three Should-Have Parts

Recognition That Motivates: three Should-Have Parts

With the “Great Resignation” in full swing and the evolution of what employee engagement means today, one component that hasn’t changed is the value employees place on recognition. Whether a pat on the back, spot bonus, or formal award, recognition can be a powerful tool in your communication arsenal. By showing appreciation and communicating a […]



Gucci delves into its archives with a brand new on-line platform

Gucci delves into its archives with a brand new on-line platform

The newly launched site, which will be updated regularly with new ‘editions’, looks back across the label’s 100 years of design history. Vault is laid out like a magazine, with a focus on big, splashy editorial images that put the emphasis on the bags and clothes. According to its about page, “Vault is many different […]



How artistic leaders can cope with failure

How artistic leaders can cope with failure

Failure is an inevitable part of the creative process, yet we will often do anything to avoid it. Here, leadership coach Tanya Livesey explains why leaders need to show that to err is human “Failure is always the best way to learn … have no fear, your wounds will heal.” Kings of Convenience In the […]



End Writing Your Guide: three Huge Causes Holding You Again

End Writing Your Guide: three Huge Causes Holding You Again

Do you struggle to finish writing your book, or really anything you start? If you said  yes, you’re not alone. In a poll we conducted (with real people!), seventy-two percent gave us the same answer. a Finishing writing projects can be tough! That doesn’t mean you can’t do it. Here’s an important truth: you don’t have […]



Paname Brewing Firm develops beer to assist get your sense of odor again

Paname Brewing Firm develops beer to assist get your sense of odor again

Created by Parisian ad agency L’Associé with the Paname Brewing Company, a new series of beers has been designed with the specific purpose of helping people suffering with anosmia. Titled Beer Therapy, the beers are now on sale in bars across the French capital, as well as at the two locations the brewery owns in […]