Founded by a group of pain specialists and using a new treatment model that combines physiotherapy, psychology and medication, Leva is the UK’s first online chronic pain clinic, aiming to help people with persistent pain lead a better life. While chronic pain is often misunderstood or handled badly, the clinic is counteracting traditional approaches with […]

When talking about broad yet critical topics such as sustainability and climate change, it’s easy to assume that the brands and companies tasked with making a difference are those who create products or supply services. While the creative industries can have an impact in these areas, some believe it’s also the responsibility of our cultural […]

Advertising’s age problem has been well documented over the years. If you’re over 50, you’ve probably noticed the conspicuous absence of people who look like you in adverts, while marketing campaigns that do target older consumers tend to lump them together as one homogeneous group: the Saga generation, if you will. This is all despite […]

We talk to Alexandre Ben-Soussan, strategy director at BETC, about how brands are responding to deepfake technology, what ethical issues it prompts, and how it could be used in advertising Since the dawn of advertising, celebrities have been used to endorse products, to give them a bit of star power and glamour. In more recent […]

Outside of the five main UK terrestrial TV channels, advertising goes a bit … weird. Anyone who has channel-hopped enough will be familiar with the commercials for commemorative coins, accident claims and – a firm favourite for daytime TV – life insurance. And when it comes to the latter, advertisers can’t get enough of age-related […]

After years of polite but often back-burner interest, employee well-being is getting increased attention in organizations today, especially considering the significant changes, challenges and stress brought on by COVID-19. In the effort to build a stronger and more committed workforce today, well-being is becoming an important part of how we think about engagement, and what […]

Los Angeles-based photographer Skyler Dahan first got involved in the arts through film, which he majored in at Bard College in New York State. Often shooting analogue, Dahan enjoyed the ritual of loading the film, waiting for it to develop and cutting and pasting it together. “Being able to directly interact with this medium made […]

The song is the first release from Spritualized’s new album Everything Was Beautiful, which is released next February. Directed by Jason Pierce, aka J Spaceman (frontman and the sole continuous member of Spritualized), with creative direction from Prettybird founder Juliette Larthe, the video features a series of ever-changing images of life on Earth. Initially these […]

Do you remember the first time you read Romeo and Juliet? Did you cringe when Romeo kills himself, knowing that Juliet is still alive? This is a perfect example of how to use dramatic irony in your story—a literary device that will inevitably add suspense to your novel. Dramatic irony can be used in any story […]

Creative agency NCA was forged with customer experience at the forefront. We speak to two of its co-founders, Ian Heartfield and Rob Curran, about why the ad industry is still playing catch-up with consumers Of all the creative industries’ many disciplines, customer experience is arguably viewed as one of the less ‘sexy’ ones – but […]