The digital-first insurance company wants to motivate small businesses to take the leap to them with the help of uplifting new branding designed by Collins Next’s new branding and tone of voice are designed to steer clear of the clichés surrounding insurance companies, which “are either your overly earnest protectors from doom, or rely on […]

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Cloud web hosting is the right choice for websites that really value stability. If one of your products goes viral, you can weather the traffic spike fine without your users going through a sluggish […]

When it comes to getting designers talking, there’s nothing quite like the reveal of a new logo. Whether it’s tech giants, fast food chains or the Olympics, social media platforms are quickly peppered with debate and, of course, these become popular stories in the design press too. Then there are the flashy exhibition identities, book […]

Looking for a new way to research or find content ideas for your marketing content? You may have heard of Google Scholar but aren’t sure if it’s the right tool for what you need.  Google Scholar is a search engine for scholarly literature at major academic publishers and university presses that lets you find articles […]

Launched two years ago, Lego’s Rebuild the World marked the first major ad campaign from the brand in 30 years and hoped to inspire children to let their imaginations run free, using Lego bricks and figures to build the world as they’d like to see it. This week, the brand has released a new spot […]

I hope you enjoy reading this blog post. If you want my team to just do your marketing for you, click here. Article sponsored by PayPal Buy Now, Pay Later (BNPL) is the grown-up, digital version of installment plans of the past. BNPL allows consumers to split large purchases into several monthly payments, interest-free. The […]

Throughout history, artists have always been at the forefront of change, leading the way through cultural, political, and economic shifts. The introduction of NFTs (non-fungible tokens) to mainstream society is no different. While the term itself may be associated with a certain type of asset, specifically crypto art, what NFT actually refers to is a […]

The campaign, created by independent agency Mojo Supermarket, is part of the long-running anti-tobacco campaign Truth, and involved the creation of a brand identity, packaging and advertising to sell Depression Stick!, a new brand in the style of other products such as Juul, Vuse, blu, Logic and Njoy, the leading e-cigarette brands popular among young […]

The key factor in the “great SEO game” is how well you optimize your site. No matter how brilliant a product or service you have, you’ll have a hard time making money if no one can find it. This guide will help you understand how to optimize your website—for free—without having to use paid tools, […]

Mark Hauser, applied behavioural scientist at branding agency The Team, discusses how psychology could create more effective, human-centred creative work So much of branding, design and advertising is about influencing people’s behaviour, so it’s perhaps strange that there aren’t stronger links between behavioural science and commercial creativity. For Mark Hauser, who’s an applied behavioural scientist […]