Are you trying to write faster? Writing a scene outline might be exactly what you need. But what is a scene outline, and how you can create one that help direct your story while giving you creative freedom? A scene outline can give your story plan focus and prevent burnout or confusion when actually writing […]

If you’ve been creating paid ad campaigns for a while, you’ve likely noticed how competitive online advertising has become. Businesses are spending more and more money on paid ad campaigns to attract a growing number of online users.  However, it’s important to recognize not everyone is in your target audience. There are a billion social […]

Every company deals with difficult problems and issues each day. Starbucks’ issue of racial profiling in one of their stores; United Airlines forcibly removing a passenger from a flight; countless companies having issues with data breaches; leadership teams finding themselves in the hot seat for not following through on diversity and inclusion pledges, to name […]

As the world’s fastest growing consumer market, establishing a foothold in China is the holy grail for many global brands. But for every business that has found success, there are countless other examples of established brands who have crashed and burned while attempting to crack the Chinese market, be it Google, Marks & Spencer or […]

Rather than an architectural beauty, nowadays the modern cinema is usually an air-conditioned mound found in a suburban leisure park or shopping centre. While the emphasis might once have been on intricate cornicing and red velvet curtains, it’s now often on screen size and a bounty of snack options. But if you have a hankering […]

Scenes from last year’s Festival of Marketing The Festival of Marketing returns from October 18-21, offering four days of content that aims to help marketers get ready to tackle the challenges of the year ahead. The event will cover all the topics that are close to marketers’ hearts, from powering growth, to innovation in customer […]

If you know me, you know I love Instagram. Why? Because it is one of the only social networks left that is truly “personable” and the engagement is still decent because of it.  But just like any social network, it requires a lot of time and work. Here’s the thing though, by automating your Instagram, […]

Hailed by his contemporaries as “the poster king”, 20th century graphic designer E McKnight Kauffer brought an avant-garde aesthetic to industries including literature, theatre, transport and more throughout his hugely successful career. Cooper Hewitt, Smithsonian Design Museum holds one of the most extensive collections of Kauffer’s designs in the world. The New York museum’s new […]

The number of worldwide social media users will surpass 3 billion by 2021. That’s more than a third of the Earth’s population! That creates an incredible opportunity to reach online users, and you shouldn’t pass it up. However, not every platform works the same for every business. That’s why it’s important to review what’s working […]

The one-miniute animation, titled A Dearly Bought Kiss, tells the tale of an unusual legal case from the 19th Century in which a woman bit a man’s nose off when he tried to sexual assault her. The title takes its name from the 1837 newspaper headline and story reporting on the case of Saverland vs […]