Are you struggling to get more clients for your accounting business? You’re not alone. A study by Hinge Marketing found accounting and financial service firms were the slowest growing of all professions studied. While the tech sector grows at an 18 percent median rate, accounting business slogs behind with a growth rate of 9.3 percent. […]

As influencer marketing continues to dominate our social media feeds, we explore how it is impacting more traditional areas of advertising and what exactly separates ‘creators’ from ‘influencers’ The rise of social media platforms such as Instagram and TikTok has led to a gold rush in influencer marketing over the last decade, with the industry […]

#WeThe15 takes its name from the 15% of the global population who have a disability and aims to raise awareness of the challenges that these 1.2 billion people often face, including access to healthcare, education and employment. The launch campaign features an identity created by Pentagram’s Harry Pearce and Yuki Suzuki and an ad created […]

When South Korean illustrator Henn Kim was a teenager, she stopped speaking for almost two years. At the same time as her crippling depression and anxiety rendered her mute, however, her mind was coming alive with words and images. Art ultimately proved to be Kim’s personal form of therapy, acting as a means for her […]

We speak to the creatives behind Instagram page Diet Paratha and type foundry Vocal Type about the need for a more diverse group of tastemakers in the creative industries Taste plays into most of the decisions we make as humans, manifesting itself in everything from our fashion choices to the food that we eat. While […]

Can you really make money from blogging? If your blog gets over 10,000 monthly unique visitors, then yes – you can monetize your blog and create a nice revenue stream with it. The real challenge is making money from a blog that generates fewer than 1,000 visitors per day. Just as in life, there are […]

Pop culture and queer identity are the threads that tie Hunk Williams’ fascinating array of work together. The illustration graduate draws inspiration from folk artists and country musicians such as Johnny Cash, along with filmmaker John Waters and his obsession with deviance, in order to create his aesthetically striking, multidisciplinary artworks. These artworks take the […]

The animation, titled Think, Plan, Make Climate Change, aims to highlight the role that engineering has in climate change and act as a call-to-action to both students and beyond. The piece can be viewed on the website for DS7, the School of Engineering at the University of Southampton’s 2021 Design Show, which features over 50 […]

Do you have questions about writing like, “How do I make a living as a writer?” or, “How do I write a bestselling book?” These are the wrong questions to ask about the writing process because the writing questions you ask yourself will change your mindset and how you approach your creative writing. What are the best […]

Camilla Lowther has become known for launching and managing the careers of some of the most celebrated photographers and imagemakers of the last three decades, including Tim Walker, Juergen Teller and Corinne Day. While her name has become synonymous with British fashion, Lowther grew up in the countryside with her parents, having no ties to […]