I hope you enjoy reading this blog post. If you want my team to just do your marketing for you, click here. Are you struggling to grow your e-commerce business? Sick of low conversion rates? You’re not alone. On average, only 3% of e-commerce website visitors converted into customers. Yikes. Yet, brands like the Dollar […]

Animator Naomi Saungsomboon specialises in stop-motion puppetry and themes that peel back the lid on the human condition – from physical intimacy to the afterlife – and the relationships we have with ourselves and each other. Saungsomboon’s evocative model-making and deft use of motion combine to capture the minute facial expressions that contain so many of […]

Brand awareness refers to how memorable your brand or company is to your target consumers. It’s how easily people recognize your brand when, for example, they hear your company name or see your logo.  How do you build brand awareness, especially if you’re a new company? Through a carefully crafted brand awareness campaign, that’s how.  […]

Uncommon had already turned ITV stars into pixelated characters for an outdoor campaign that debuted earlier this year, and featured animated ads showing the likes of Jason Watkins and Cem Ketinay, and Katherine Kelly and Ferne McCann, locked in combat. They’re now part of a video game, which lets players select a character – all […]

Over the last month (4 weeks) I’ve been running television ads for my company, NP Digital, on CNBC and Bloomberg in the United States. If you aren’t familiar with those channels, they are stock channels. And to get even more specific, my ads are running during the hours the stock market is open, from 9:30 […]

With the metaverse emerging as the latest creative industry buzzword, Nick Pringle, SVP executive creative director at R/GA London, examines the opportunities it offers for brands The Metaverse. Spent much time there recently? If the answer is ‘the Meta-what?’ – read on. The Metaverse is a collection of virtual worlds you explore via an avatar, […]

Lead generation is the process of creating consumer interest in your products or services. With lead generation, you can attract leads (your potential customer) into a marketing software system with the hope of nurturing them through the buying process. Once a lead is generated, you can then instruct them about your offerings and begin converting […]

  Nearly 18 months in, many of us can say we have been changed by the pandemic in some way or another. Yes, we have adapted to different ways of working, learning and living, but we also may have emerged with a new perspective on life and a realignment of priorities. This is true of […]

Personal taste is key in this industry, but how does it come into play during the creative process, especially when working with others? CR speaks to a handful of teams to determine how to balance it When you work in the creative industries it feels like almost a given that you have good taste, or […]

After a visit to Prague, designer Clémence Bahout became fascinated by the work of Austrian architect Adolf Loos, and how architecture can “dictate how people live without them realising”. In the midst of a degree in graphic design and visual communication, Bahout began wondering how she could incorporate something similar in her own work, and […]