We’ve all seen Google Ads. Whether you call it Google AdSense, AdWords, or Ads, they’re the ads displayed in the search results on Google. Learning how to set them up is important, but learning how to manage and maintain their performance is a whole different ball game.  In this guide, we’re pulling back the curtain […]

The eyewear brand has found favour among young people thanks to its refreshing tone and image. Creative director Ruud de Bruin talks to us about showcasing its offering through a creative lens “The eyewear industry is led by super boring and old-fashioned retailers, or on the other side by super high fashion brands, so licensee […]

Here is a common situation many startups face. They have no money, but they have to do marketing. What can they do? Instead of focusing on costly marketing methods, such startups must focus on low-budget marketing hacks. The beauty of growth hacking is that it engages alternate methods of growth, methods which are sometimes lower […]

To mark the opening of its new restaurant in Majorca, KFC has dressed up a billboard in the yellow and blue brand colours of its neighbouring Ikea store KFC has become well known for its cheeky personality and tone of voice, whether it is calling out the Conservatives on Twitter or adopting other brands’ slogans […]

Misfits actor Lauren Socha stars as a local DJ with her sights set on Ibiza superclubs in this humorous music video, directed by Eoin Glaister Eoin Glaister’s music video for Mentis’ recent track Excuses charts the highs and lows of trying to become an Ibiza DJ, in witty fashion. The video’s protagonist is played by […]

Are you a marketer working for a client or company with an app? If you answered yes to this question, do you have a dedicated strategy for driving website visitors to specific locations within the app? If you don’t have one, this blog is for you. If you do have a strategy involving deep linking, […]

If you’re not finishing your writing, it’s because of fear. Somewhere, on some level, there’s a fear of writing that’s holding you back. But did you know that fear setting will help you finish your book? Fear is far more influential than we like to think. We like to believe that we’re not succumbing to […]

Law firm marketing is essential to attracting clients and sharing what your law practice offers. It can also set you apart from other practices in your area.  The goals and the practical details of law firm marketing are not as obvious and straightforward as marketing for other brands.  Rather than pushing a product or service […]

The advertising industry turns its nose up at popular creative approaches such as jingles or celebrities in favour of ‘brave originality’. But, asks Ben Kay, is it shooting itself in the foot? The most popular musician of recent times is Ed Sheeran. The most watched comedy in Britain is Mrs Brown’s Boys. The biggest film […]

It might feel like you’ve already done the hard work.  You’ve spent hours with a keyboard or notebook in your hands, writing away. You’ve edited, edited, and edited some more—and may have even struggled through the complicated process of self-publishing.  Now you have to go to the next step: marketing your book. This entails getting […]