Kong, who’s based in London and has made work for Ace & Tate and adidas, began the project back in March, with the aim of sharing intimate stories and helping people to connect with others. She started asking people for their stories of loneliness, and then illustrating them on blank postcards – which turn over […]

Data is the backbone of marketing. It can show you where to focus your ad spend, what types of customers are most profitable, and so much more. On its own, however, data is just numbers. To make the most of your data, you need to understand what it means. That is where Google Data Studio […]

As events in the Tokyo Olympics and elsewhere in sport have shown in the past year, athletes are much more than simply the performance that they give on the day of competition. They come with back stories and personal lives which they carry with them – which may be the reason they have been able […]

Creating a marketing campaign? Besides performing research and finding the right keywords, you’ll need to ensure your campaign follows marketing laws. Do you know which laws apply to you and which don’t? That can vary based on industry and location. However, here’s a quick rundown of the most common marketing laws in the U.S. and […]

“I love making images – that’s why I’m a cinematographer – but I’m not always working on a movie,” says cinematographer Roger Deakins. “So to wander around with a stills camera, one, it keeps me involved in making images, but it’s also a way of relaxing and an excuse just to go for a walk, […]

Have you ever tried launching a book? Does the idea alone intimidate you, or make you feel completely lost? When launching a book, there’s a lot to learn. Not surprisingly, the best advice comes from writers who have experience in this. This post is a special segment from author J.D. Edwin. In it, she shares […]

An internal site search is a must-have. However, it’s often viewed as an afterthought rather than a true conversion optimization tool – and that could be killing your conversion rate. So what should you know about improving your site search? Here are a few tips on making the most of site searches. What is Internal […]

As we all know, 2020 had a lasting impact on business in many ways, and not just because of the pandemic. For my new book, Heart First: Lasting Leader Lessons from a Year that Changed Everything, I interviewed more than 30 leaders from a variety of businesses about the key leadership lessons learned from the […]

Droga5 London’s first campaign for BrewDog celebrates its credentials as ‘the world’s first carbon-negative brewery’, and follows a spate of recent controversies surrounding the brand’s work culture It’s been a difficult few months for BrewDog. In June, more than 250 former staff penned an open letter titled ‘Punks with Purpose’ accusing it of a “toxic […]

Milwaukee-based Vaughan Larsen’s passion for photography began in high school when their aunt gave them an old camera. They began taking self-portraits and uploading them to different groups on Flickr. “Art camp was also a big part of my teen summers, where I would repeatedly choose the photography ‘major’ as an excuse to keep shooting […]