Content, content, content.  At times, it seems it’s all marketers think about. Even so, you may eventually find yourself in a content desert, desperately searching for a well of fresh content ideas. You’ve exhausted every Google search, every whiteboard brainstorm. However, there’s one strategy you may not have thought of. Have you explored industry blogs […]

Whether your customers are shopping for tennis shoes or a marketing automation tool, they care about your product’s features. Features (along with price and design) are one of the main factors people consider when comparing products.  Would you buy a computer without knowing how much storage it has? Or a pair of yoga pants without […]

It’s the third edition of the awards, set up by BNW Minimalism magazine and judged by a jury of working photographers, as well as representatives from the British Journal of Photography and the Griffin Museum of Photography. This year saw people from over 39 different countries submit work to the award, which covers several categories […]

Welcome to my weekly round-up of the best-of-the-best recent leadership and communication blog posts.  This Week’s Round-Up of Leadership and Communication Blogs: Here are the Habits of Employees Who Lead Without the TitleBy Art Petty(@artpetty via @SmartBrief), SmartBriefGet 5 habits of influential employees who lead and succeed without the title. “In the 2004 movie “National […]

The publisher describes the new series of titles as a way of “spotlighting radical literary voices from history”, and it’s accompanied by a set of striking covers created by Faber designers Pete Adlington and Jonathan Pelham alongside creative director Donna Payne – who spoke with CR earlier this year about the changing nature of book […]

It costs 5X less to retain a customer than it does to acquire a new one. That’s why customer retention is crucial to growing your Ecommerce business. What is customer retention? Customer retention is the ability to encourage customers to keep coming back to make purchases. Research shows that repeat customers spend more than once-off […]

We speak to Deliveroo’s director of design Stuart Frisby about the joy of working at a brand that values creativity, plus how it’s standing out in an increasingly saturated delivery market In 2016, food delivery start-up Deliveroo caught the attention of the design world with the help of a striking new visual identity. Created in […]

The health and fitness industry is worth over $96 billion dollars. For fitness service providers, this means one thing: you need an effective marketing strategy to stand out in this fast-growing, high-stakes marketplace. Whether you’re a small gym owner, supplement company, or fitness app developer, the following fitness advertising strategies will help you generate maximum […]

Have you heard the term pantser before? When it comes to plot structure are you one? There are all types of writers, but most writers fall into one of the three categories: pantser, plotter, or planster (a combination of the two). While there’s no (necessarily) right or wrong way to approaching structure, writers who fall […]

If you own a small business, content marketing is a tactic you should consider to grow your audience base and increase your brand’s name recognition. Content marketing refers to the creation and dissemination of online materials that grow traffic to your website. Content types can include blogs, infographics, and whitepapers that are geared toward creating […]