If you follow any marketers or advertising folk on LinkedIn, it cannot have escaped your attention that this week has seen the announcement of the Cannes Lions winners. With the annual event cancelled last year due to the pandemic, this year’s awards are huge, encompassing two years of creative work. As Covid-19 is still causing […]

When it comes to building a conversion rate and search engine optimized website, speed is crucial. If you don’t have a fast website, people will bounce faster than you can say “conversions.” However, speeding up your website is no easy task. Your problem could be anything from code that’s written poorly to images or large […]

As we look to the future of work post-pandemic, most creative businesses fall into one of three categories. You may be desperate to get your team back in to build a face-to-face studio culture again. Perhaps the benefits of virtual collaboration drove you to abandon studio space altogether. Or, like many, you may be excited […]

If you’re interested in getting your book traditionally published, it’s crucial that you sign with a literary agent who loves your story and has a vision for your career. To do this means you need to write the single most important page you’ll ever write outside of your book: a query letter. No pressure, right? […]

If you want to build an app for your business, you face a dilemma.  Should you opt for a traditional centralized app, or turn to a decentralized platform? More importantly, what is the difference between the two and why does it mean for your business?  There’s no straightforward answer to this question; it really depends […]

Since we featured animator and illustrator Igor Bastidas’ charming short about life in New York last year, he has continued to create a plethora of editorial illustrations, gifs and shorts for the likes of the New Yorker, New York Times, Guardian and Apple. His style is usually happy and vibrant in tone, and Bastidas’ latest […]

“I think in an age where football fans engage with their clubs daily on social media, and where the club brand and identity must work on multiple platforms, having a solid brand is hugely beneficial,” says Graeme Cook, founder of branding agency Thisaway, which worked with Brentford FC on a redesign of the club’s crest […]

What if I told you that you could get 10,000 Twitter followers without having to follow others or spend a bunch of money on ads? What if I also told you that it would be pretty easy to do? Well, I’ve got seven simple, straightforward, and super effective Twitter tips to help you do just […]

Visitors to the Mersey Ferry this weekend are in line for a more epic experience than usual as the Abandon Normal Devices festival brings an AR art piece to the tour boat. The work is accessible via eight custom-built, tablet-based viewfinders on the decks of the ferry and completed by an audio track that can […]

Marketers create a lot of content. Yes, content is king, but that king is powerless without followers. So, what’s the first thing that comes to mind when you want to reach a broader audience with your awesome new blog post? Sharing on social media, of course. The massive audiences of sites like Facebook and Twitter […]