Gregory Ferrand ventured down a couple of different paths before realising his true calling in the art world. The American artist originally studied film at Virginia Commonwealth University in the late 90s, before upping sticks for Buenos Aires to teach English to business people. “While living there I kept an illustrated journal in which I […]

Have you thought about incorporating the AI magic of chatbots with the wide net of a PPC ad campaign? Combining these two strategies can add a boost to your next digital marketing campaign.  To ensure a successful PPC campaign, you have to start with the end in mind. Where do you want people to go […]

If you’re a graduate taking your first steps towards a creative career this summer, you’ll no doubt look back on a time fraught with extraordinary challenges. Having grappled with isolation and been starved of access to the support networks that make arts education so enriching, those first steps into a world still in the grips […]

Most ads are a waste of money. If you’re using paid advertising as part of your marketing campaign, you need to be creative and strategic. Only then can you expect a great ROI in the form of brand awareness, leads, and potential customers for your business. I’ve compiled a list of 12 ad copywriting strategies for Google […]

The first product from Yeezy and Gap’s collab arrived with little warning earlier this month, via an audacious ad campaign that included posters, newspaper ads, and projections featuring only a photo of a blue puffer and a QR code. Unsurprisingly, it garnered plenty of attention. To try and capitalise on this, the Human Rights Foundation […]

How do your website visitors find you? If they’re clicking to your site from the search engines, chances are they’re finding you through longtail keywords. This free traffic is a huge bonus for your business, and understanding how to integrate longtail keywords better can help you do this. Here’s how you can integrate longtail keywords […]

After being given a shove via strangers on the internet, our design correspondent embarks on designing via tablet and uncovers a host of delights Illustration: Daniel Benneworth-Gray Day one. Rectangular, black, featureless, save for a few subtle buttons and a touch-wheel thingy. Like the result of some dreadful union between iPod and Monolith. Along one […]

Clickbait has gotten a bad rap in recent years. In the age of misinformation, people are hesitant to make sensationalist claims—and rightfully so. When done right, though, clickbait is one of the most effective ways to get people’s attention and drive traffic towards your content. What’s important is once you get them to your site, […]

Welcome to Gradwatch, Creative Review’s annual showcase of the best work from those finishing an undergraduate course in the arts this year. As usual we will be viewing as many degree shows as possible ourselves but would also love you to send us your work directly to help us to scope out the next generation […]

Photographer Roni Ahn is currently based between Hong Kong and London and working on an array of personal and editorial projects for the likes of i-D, Document Journal, Harper’s Bazaar and Vogue HK.  Ahn first got into photography when she borrowed her family’s point-and-shoot at around 13, where she would go around capturing her friends. […]