Word-of-mouth marketing is one of the most valuable forms of advertising. After all, why wouldn’t you want customers to rave about your business to friends and family? Word-of-mouth referrals are great advertising for your brand and an enormous confidence booster for would-be buyers. From a potential buyer’s perspective, if your existing customers are happy enough […]

In times of change or uncertainty, organizations need leadership more than ever. That means the quality and amount of communications need to increase. I used to work for a manager who said, “Lead, follow, or get out of the way.” Times of change are a litmus test for leadership, which means sharing with employees what […]

Born in 1928, Dutch designer Wim Crouwel became a major figure in contemporary graphic design during the 20th century, with his influence extending well beyond borders of the Netherlands. Over the course of his career, he carried out work across typography, visual identities, posters, book design, and scenography, in turn influencing the history of the […]

A great leader is often perceived to know all the answers and never feel the need to ask for help. But in fact the opposite is true, says leadership coach Tanya Livesey “Asking for help is often the one simple act standing between us and success.” Wayne Baker Hands up who needs some help? Now […]

To promote the new initiative, Oslo-based ad agency Try has created a striking ad campaign which features a TV spot and posters showing Ikea feature in trash piles across Norway. The ads highlight the Ikea products within the piles of junk and then label them with where they were found, what work needed doing to […]

A new book by Erik Kessels features a series of found photographs of football matches gone by, which demonstrate the balletic qualities of the beautiful game Described as both ‘the artbook for football fans’ and ‘the football book for art lovers’, Muddy Dance is a collection of vernacular photography compiled by artist and ad creative […]

If there is one industry that was immediately undone by the coronavirus pandemic, it was travel. With countries around the world entering lockdowns, flights were grounded and thousands upon thousands of holidays had to be cancelled. While many customers were sympathetic with the plight of airlines and holiday companies who had to deal with sorting […]

Scent is widely acknowledged as being one of the most powerful senses for evoking memories, a notion that informs the Scents of Belonging series, created for Choose Love for World Refugee Day on June 20. The three candles each have a distinctive scent, inspired by three memories. A Kitchen in Damascus, Syria, is created with […]

Have you ever wanted a fast way to get the best deals in retail stores like Walmart, Home Depot, Target, and more? Whether you’re just looking to save some money or you’re into retail arbitrage, the ability to easily check product inventory from the comfort of your home is something many people only dreamed about. […]

The Carmignac Photojournalism Award annually funds the production of an investigative photo reportage project on human rights violations, and geostrategic issues in the world. For its tenth year, the award is dedicated to the Amazon and the issues related to its deforestation.  Italian photojournalist Tommaso Protti was given the $50,000 grant to complete the work, […]