Google discovery ads are changing the game by implementing a more powerful AI to take a lot of the guesswork out of paid advertising on Google. Instead of manually optimizing your ads over time, Google AI will take care of it for you using its massive amounts of data.  How? That’s what we’re going to […]

Sport is dynamic, lively, and full of tension. Watching it live, on TV or even via photography you can get a sense of the emotion and power, but how do you convey that same energy when it’s an illustration? It doesn’t move, it’s often stylised and that means the artist has to work a lot […]

Are you struggling to write? Read on for my best writing hacks to get you writing now. There’s no getting around it. Writing is hard. Whether you’re writing your first book, crafting an essay for school, blogging, or just writing for fun, there are so many things against you. First is the time itself. What you […]

LinkedIn is a perennially underrated social media platform. It’s not always easy to quantify how effective you are on the platform though. Enter LinkedIn’s Social Selling Index. This handy metric tells you exactly how effective you are as a social seller while highlighting how you can improve. In this article, I’ll cover everything you need […]

Hot on the heels of the 2 Tone exhibition, which opened recently at Coventry’s Herbert Art Gallery & Museum, another iconic UK record label, Factory Records, is getting the museum treatment. Opening tomorrow at the Science and Industry Museum in Manchester is Use Hearing Protection: the Early Years of Factory Records, an exhibition that tracks […]

Are you ready to skyrocket your success? If so, you need to focus your efforts on inbound marketing strategies for your startup. Why? It’s one of the best ways to take market share from bigger companies, and you don’t need a hefty Facebook Ads budget to compete. Instead of broadcasting to the customer, as traditional […]

Founded in 1994, London-based Fine+Rare has established itself as one of the leading online platforms for buying and selling fine wine and spirits. Writer and editor Gavin Lucas and creative director Alan Aboud first worked with the business on its rebrand several years ago. Publisher Patrick O’Connor has now brought the duo on board again […]

Have a favorite slogan? That catchphrase that just sticks in your head like a catchy tune. Sometimes it even has a little jingle or rhyming structure that adds some flair. You know it works because it stays with you. You remember it, and you remember the company it stands for. Does your brand need a […]

On 27 May this year, director Kim Gehrig won a prestigious D&AD Black Pencil for her work, which includes commercials such as Sport England’s This Girl Can (2014), Libresse’s Viva la Vulva (2018), and Nike’s Dream Crazier (2019). Encouraging women to accept their bodies and themselves, these ads aim to empower their viewers as well […]

Customer satisfaction is crucial to the success of your business. No matter how innovative your product or competitive your pricing, if your customers are ultimately unhappy, they’re not going to stick around. As such, it’s no surprise 45.9 percent of businesses surveyed in 2020 named customer experience as their number one priority over the next […]