They say the eyes are the window to the soul, but if you really want to get to know someone, especially someone who works in the creative industries, probably the best way is to take a peek through their sketchbook.  While sketchbooks and creativity go hand in hand, the way people use them often differs […]

As a writer, you know building a foundation for your story—with a compelling opening and a sympathetic character—will allow you to grab readers right out of the starting gate with intriguing story questions and high stakes. But once you’ve done this, do you know how to raise the stakes? While a high stakes beginning captivates […]

As it becomes increasingly challenging to grow organic reach, more and more marketers are looking to paid ads. Since this monetary model is by no means novel, that means there’s a crowded space for these ads. You want to ensure your dollars dedicated to pay-per-click (PPC) are getting their money’s worth. Maybe you’ve written scintillating […]

Delivering difficult messages is at the very core of dealing with the tough situations many leaders face. I was working with a leader who was preparing to make some significant changes in his organization’s structure, including people changes. As we talked more, and his eyes welled up with tears, I realized how tough these decisions were […]

In her latest Exposure column, art director Gem Fletcher profiles Melbourne-based photographer Ying Ang – who explores the transition to motherhood through the lens of biological, psychological and social identity “Birth is not merely that which divides women from men: it also divides women from themselves, so that a woman’s understanding of what it is […]

Have you ever wondered how some writers publish a book or more a year? Do they have a secret that could teach you how to become a successful writer? Are there tools you could use to make you equally productive?  If you want to become a successful writer, you need to first learn how to become […]

With over 267 million individual visitors, Google is undoubtedly America’s most popular search engine. Why does this matter? If Google is the most popular search engine, you should be listing your PPC ads on it. What’s more, you should be tracking the most popular topics and keywords in your industry to better inform your PPC […]

Welcome to my weekly round-up of the best-of-the-best recent leadership and communication blog posts.  This Week’s Round-Up of Leadership and Communication Blogs: Creating Inclusive Workplaces for LGBTQ EmployeesBy The Together Forward @Work Task Force via SHRM (@SHRM)Get resources and guidance to assist your company in helping this community navigate the workplace. “Promoting diversity and inclusion […]

We speak to the teams behind Victory Journal, Spiral and Glorious about how they are helping reshape perceptions of sport through a combination of insightful editorial and striking visuals Sport has long been fertile ground for making magazines, as the competition and drama inherent in all sports naturally makes for compelling imagery and storytelling. The […]

When we read books, books with characters we love, we can learn how to write our own characters by studying what details the writers included. There are so many details about your characters you could include in a character description, but which ones do you need? Let’s look at the advice Stephen King gives in […]