The 4 questions that managers must reply with each change

The 4 questions that managers must reply with each change

Chances are you’re working on a change today that will affect your team. How you implement this change will affect whether you achieve your overall goals. Here’s the mistake that executives can’t avoid: they’re waiting to communicate. Until they have more information. Until they have “all the answers”. Until it is often too late. The […]



Google's new advert displays the ups and downs of a summer time after lockdown

Google's new advert displays the ups and downs of a summer time after lockdown

Uncommon's campaign examines our hopes and fears for the future and covers everything from Covid-induced social fears to the return of hugs, parties and soccer Framed by the lens of the tech giant's almighty search bar, the film paints a picture of what the next few months might look like – and the questions many […]



MK's new video reveals half a person, half a canine with questionable morals

MK's new video reveals half a person, half a canine with questionable morals

American DJ and producer MK released the video for his latest single, Chemical, and it's not what you might expect from the deep house veteran. The promo tells the story of an anthropomorphic dog named D. Ironically, D is said to be the most loyal creature in the world. Directed by Aube Perrie and shot […]



Why the time has come for recreation title sequences to shine

Why the time has come for recreation title sequences to shine

Territory Studio's Andrew Popplestone talks about how credits and title sequences evolve and how they're getting closer to the world of film As blockbuster video games take an increasingly cinematic approach to storytelling – and many titles now feel like playable movies – Hollywood's influence is gradually being reflected in their title sequences as well. […]



10 examples of manufacturers utilizing TikTok Sew and TikTok Duet for advertising and marketing

10 examples of manufacturers utilizing TikTok Sew and TikTok Duet for advertising and marketing

Have you considered using TikTok to grow your business? With so many social media platforms, many companies hesitate to use another website. However, features like Stitch and Duet could be worth investing in the platform. Here's what these features are, why they are important, and some examples of them in action. What is TikTok stitch? […]



A brand new exhibition highlights feminist activism by way of banners

A brand new exhibition highlights feminist activism by way of banners

Women Making History brings together over 100 handcrafted banners originally created for a mass arts initiative The new exhibition takes place in London and features over 100 banners first commissioned in 2018 as part of Processions, a mass-participation work of art organized by art event producer Artichoke and 14-18 NOW. On that occasion, tens of […]



Find out how to use a three-act construction to put in writing a narrative readers can't put down

Find out how to use a three-act construction to put in writing a narrative readers can't put down

If you're struggling to write stories your readers will love, you are not alone. Fortunately, there is a tool you can use to write stories that actually work: three-act structure. Every story begins as an idea. The work of an author is to translate this idea, in all its complexity, into a story. Therein lies […]



Can we make the web extra sustainable?

Can we make the web extra sustainable?

With the internet now emitting roughly the same amount of carbon dioxide as global air travel, let's see what designers can do to address our digital waste problem The interest in the sustainable design movement has been enormous in recent years – whether it's about more environmentally conscious brand and packaging designs or rethinking the […]



Tatum Shaw's eerie pictures is impressed by nostalgia

Tatum Shaw's eerie pictures is impressed by nostalgia

The photographer Tatum Shaw describes his work as "generally absurd". Pictures that look like a feverish dream through facial expressions or surreal light qualities are his sweet spot. "I don't want it to sound like I'm trying hard to cause nightmares. A lot of my work is inspired by my own nostalgia or fear or […]



Product life cycle: what it’s, the 5 phases and examples

Product life cycle: what it’s, the 5 phases and examples

When working with sales, knowing the product lifecycle model is almost mandatory. The model describes the phases that a product goes through on its way from creation to discontinuation. Why do you need to know? Because products at different stages require different strategies, be it for physical products or for services. Do you think you […]