Are you just as careful with your own finances as you are with a client's budget or your agency's cash flow? If you view the financial side of your day job as a necessary evil, you may lack the motivation to think beyond the next few months or years on personal matters – let alone […]

You have probably heard the term “influencer” a lot over the past few years. It generates mental images of YouTube stars promoting energy drinks and Instagram stars raving about diet supplements for weight loss. This is known as influencer marketing and can be a very successful strategy if done correctly with your campaign. Let's see […]

After seven years in a huge warehouse in Williamsburg, Rough Trade is moving – to a surprisingly new location. Despite being considered a bastion of counterculture, the store's newest location is in the decidedly non-countercultural heart of Manhattan, Rockefeller Center. And Stephen Godfroy, the company's director and co-owner, knows the move is unexpected. “We take […]

The exhibition offers an in-depth look at 2 Tone's legacy and its importance as a musical and political force in the late 70s and early 80s. What can also be seen everywhere is the coherence of the design of 2 Tone, from the logos to the distinctive black and white checkered branding to the clothing […]

Being a marketer is an interesting job. On the one hand, you are expected to keep up with trends. If a new social media platform is on the rise, you'd better be there to promote your brand. Still, you can't just blindly follow these trends. Popular platforms are saturated with dozens of competitors and it […]

In an age of turmoil, brands are recognizing the advantages of a localized approach over a global one. Here, Ben Sillence, Strategy Director at Lewis Moberly, explores what this can mean for designers and creatives We live in volatile times when events create a polarized world of utopian optimism and dystopian fear. For some, this […]

I hope you enjoy reading this blog post. If you'd like my team to just do your marketing for you, click here. Choosing the right content for your image and video ads can be a challenge. What message will actually get consumers to take the plunge and buy your product? No matter how thorough your […]

British-Nigerian illustrator and designer Dapo Adeola became a household name after his book Look Up! the first picture book debut of 2019 was illustrated with a sequel with Bryon, as well as several other books. He has also built a loyal social fan base and won the Waterstones Children's Book Award in 2020. This summer […]

A web presence is essential today in order to be found on the Internet. According to Statista.com, nearly a third of consumers in the US look for a local business online every day. It's simple: websites are essential to attract new customers. A website is invaluable in other ways too, such as: B. to present […]

Amber Kuo is a mandopop singer and actress and, after an eight year hiatus, will release her new album this summer on her own record label Nomad City Records. As a foretaste of what's to come, this week she's releasing a track from the album called A Scarlet Riding Hood. Taipei-based 2D animator Xavia Chen […]