To effectively create a paid advertising campaign, you need a solid strategy for organizing your data and tracking your ad performance. Excel spreadsheets can do just that. While a spreadsheet might not be the most intuitive tool for managing your marketing efforts, there are plenty of Excel tricks you can use to quickly optimize your […]

#SaveSheikhJarrah has worked across social media platforms to raise awareness of the evictions of Palestinians and the storming of the Al-Aqsa Mosque by Israeli forces. As we saw in the protests against Black Lives Matter last summer, designers created works to express solidarity with the Palestinians and to promote understanding of what was happening. Voices […]

Art Director Gem Fletcher speaks for her latest Exposure column with photographer Vivek Vadoliya, whose work explores new ways of looking at British-Asian identity Towards the end of Vivek Vadoliya's film Kala Kala: The Guru of Soho, the colorful protagonist of the short film proclaims: "Life is very simple and becomes complicated if you don't […]

Why do we write? Nonfiction and fiction have been an important way for people to connect with one another in the real world. Stories are about change, and if we read and watch them we can change ourselves for the better. But do people write for different reasons, and are some of those reasons more […]

With 1.82 billion active users per day, Facebook is one of the most powerful social media offerings in the world. Seventeen percent of Facebook users say brand or company tracking is the number one reason they use the app, and 78 percent of Americans say they discovered products on Facebook. Facebook offers new ways for […]

Evonne Mackenzie has been Design Director at the Victoria & Albert Museum since December 2018, overseeing the work of the entire V&A family, including the Museum of Childhood in London and the V&A Dundee. Evonne started out at The Lighthouse, Scotland's architecture and design center, and has programmed architecture, design and fashion for the British […]

If there's anything written about your brand online, you want to know, right? This is even more true when it's an authoritative source talking about your brand and giving the public information about what you're selling, where you are, your hours of operation, your website, and more. When Google shares information about your brand in […]

It's been ten years since Mind last updated its branding, and during that time the mental health crisis has grown more pressing – only exacerbated by the events of last year. "There have been some extremely positive changes in attitudes towards people with mental health problems, as well as increasing challenges as more people become […]

While you used to have to be fluent in code to successfully create a website or app, these days are far behind us. How? Thanks to code creation tools. With these revolutionary user interfaces, users without a classic programming background can create websites and apps using a graphical user interface instead of using code. The […]

With a national holiday or month for everything, it should come as no surprise to find one reserved for masturbation. In the United States, May is also the national month of masturbation. To celebrate this exciting holiday, K-Y has launched a new outdoor campaign in New York's East Village and Bushwick and Williamsburg in Brooklyn […]