It has been almost two centuries since American shoemaker Wait Webster patented a method of cementing rubber soles onto the upper of shoes to make them more suitable for athletic activities. The word "sneaker" didn't even exist at the time, and Webster's original idea has gone through countless iterations since then, but he laid the […]

Would you like a piece of organic traffic cake without waiting two years for a content to rank? You have to answer users' questions. Eight percent of Google searches are questions. It doesn't sound like a lot, does it? Let's break down the numbers. Google processes 3.5 billion searches a day, which means that 28,000,000 […]

In the midst of lockdown, when many of us were discovering the joys of sourdough, gaucho manager Jean-Baptiste Beroud pondered cheese – and, more specifically, the lack of magazines dedicated to it. Together with journalist and Voices At the Table founder Anna Sulan Masing, writer Apoorva Sripathi, and designer Holly Catford, he set out to […]

SEO is a complex game full of surprises. Even with the best of intentions, it is possible to invest in your SEO only to penalize your website with a Google algorithm update or manual action. If you find that your website traffic is suddenly dropping or your position in the SERP ranking is dropping, your […]

I don't know of any senior management team that doesn't spend days or weeks tirelessly working on the strategic plan of their organization. And for many of our customers, we have the privilege of helping as a thinking partner during this process. Executives review the data, envision the future, and shape it into a cohesive […]

Droga5 London's debut for Diet Coke is a new campaign film that reminds us to take our quirks carelessly – just because When Diet Coke first launched in the early 1980s, it aimed to reassure customers that taste alone was reason enough to try it. Almost 40 years later, the jingle is back in a […]

A new exhibition as part of the first Bristol Photo Festival features over 40 images by press photographer, studio portraitist and everyday documentary filmmaker James Barnor. James Barnor: The Ghanaian modernist shows photographs from his decades-long career, including pictures from the early 1950s when he opened his Ever Young photography studio in Accra. His camera […]

It goes without saying that the pandemic brought turbulent events for most people. At times you may have felt heavy. And at times, you might have looked for an elevator – and turned to writing to create those bright moments. Because of this, you might be interested in inspirational write requests to spark your creative […]

Kate Dunn shares with CR how her career took her from runner to creative director at MTV and explains the importance of saying yes to creative experiences As is the case for many on television, Creative Director Kate Dunn's career began at the bottom, as a runner at an editing facility and studio that mostly […]

Your website can be your strongest selling point or your weakest link. A high-converting website will work even when you are sleeping, generating sales, and growing your business 24/7. While the average conversion rate is two to five percent, some of the top performing online websites see conversion rates as high as 11 percent. This […]