Our aunt, who lives in the creative industry, deals with an age-old question from a reader: How do you find a good work partner? Here she offers a number of solutions, including polyamory Dear Anna, I would love to offer advice on finding a partner if you are first starting out as a creative. I […]

Engine-made film clearly shows the plight of families caring for a loved one with dementia and highlights a petition calling on the government to tackle the UK's social security system The film is an intimate and empathetic portrayal of the daily life of a woman who cares for a husband with dementia and unsuccessfully struggles […]

Our design correspondent, Daniel Benneworth-Gray, may not have been able to travel anywhere lately, but that doesn't mean our "new normal" isn't keeping him up at night Tomorrow. I am cloudy, cloudy from head to toe. I can barely concentrate, but of course the first thing I do is shine a blinding email-shaped light into […]

The coronavirus pandemic has raised awareness that brands need to consider their tone of voice across all customer touchpoints. It's a long overdue development, says Reed Words' Samuel Pollen Coronavirus has put the tone of voice high on the agenda. And it's changing the way brands approach their communication as a whole. For a long […]

The beverage brand's classic slogan, Good Things Come To Those Who Wait, has rarely felt more appropriate than now, as Guinness is launching an ad to welcome the return of drinking in UK pubs After a long period of lockdown, Britain is slowly beginning to emerge with the cautious reopening of hospitality, art and other […]

Copywriting is hard. Whether you're writing product descriptions or PPC ads, it takes a lot of work, and repetition of the tasks can affect your creativity. Could you give a machine a few instructions and have it make a nice copy while you focus on more pressing tasks? Now it is possible thanks to AI […]

Jeanette Winterson was born in Manchester and raised a missionary by her parents. Over the past three decades she has established herself as one of the UK's most famous authors. It has been published in 18 countries around the world and has won numerous awards for its work over the years. Penguin Overprint Vintage aims […]

How often do you see ads asking a question? Whether you notice it or not, many PPC ads use questions to get more engagement. The questions can be literal or rhetorical, but either way they try to get you to click so you can get the answer. Does this method work for PPC campaigns? This […]

Falling asleep is never fun, but the fear of our new normal has only made it more difficult to get a good night's sleep over the past year. Last August, a study by the University of Southampton showed that the number of people suffering from insomnia rose from one in six to one in four […]

You're writing a book. As you do this, if you come across a hyphen, you'll learn some new grammar rules. It's different than just a line and you're like, "What the hell is that?" To be honest, I had no idea about the dash until Joe first approached me about a punctuation post. So I […]