The Bitcoin boom has made blockchain technology a trending topic. However, it has not always been seen in the most favorable light. When cryptocurrencies emerged, they were mostly used for shoddy transactions on the dark web. Fortunately, the mood and usage have changed. More and more people are seeing the value of investing in Bitcoin, […]

Content houses that were conceived as Big Brother for the TikTok generation have become a mecca for influencer marketing in the USA. So is the UK ready to follow suit? The rise of social media platforms like Instagram and TikTok over the past decade has sparked a gold rush in influencer marketing. Everyone from dental […]

So you have a fascinating idea for a story and you imagine some of the scenes in your head. You really want to get it down on paper and delight readers. But if you don't ground your readers with deep POV to begin with, you'll have a hard time getting them to care about what […]

The food and beverage industry is growing rapidly. Analysts assume that this sector will grow by 4.74 percent annually in the foreseeable future. It's also an area where new trends are constantly emerging that give food companies more opportunities to get on board with “hot” products. More recently, for example, there has been a high […]

A good story brings ideas to life and inspires listeners to introduce themselves in the storyteller's position as events unfold and lessons learned. The vicarious experiences the audience has while hearing stories can create an emotional connection – – Sensory details, actions and language that are part of a good story make the message memorable […]

Art Director Gem Fletcher talks to photographer Rahim Fortune about his new book, I Can't Stand to See You Cry and his explorations of family and the past during the pandemic For Rahim Fortune, the photo book is a place for intimate encounters. To unravel the aspects of life, we hold most sacred and contain […]

Nike's new ad is part of a New Play campaign that shows the joy of playing sports, even if you're a little shitty Gone are the serious voiceovers and gripping stories about winning against the odds. Instead, the tone of Nike's latest commercial is pretty insane. The spot, entitled Play New, is the first work […]

The lack of access to historical products known as period poverty has come more into focus in the UK. Last year Scotland became the first country in the world to offer contemporary products for free to anyone who needs them, and the UK abolished the “tampon tax” in January. However, the picture remains grim at […]

Last year something unexpected happened: the oldest advertising medium became an advertisement for the entire industry by helping to bring the UK together. The posters were really amplified, offering insight, beauty, information, celebration, charm, wit, warmth and elegance to the country at a time when these things were badly needed. (By the way, I believe […]

Everyone wants to sign in to the Google Search Console to see that their website is bug free and working properly. Unfortunately, this is rarely the case. The good news is that schema validation error notifications provide vital information that you can use to repair your site. Good search engine optimization is about consistently taking […]