There are thousands of conversion rate metrics you can track. But which ones are really important? If your website is not achieving its goals, which ones should you look out for and work to improve? The sheer number of metrics can be overwhelming, but in this article I'll show you the eight most important metrics […]

The Black Women Photographers platform was established in 2020 to create a community that empowers black women and non-binary photographers. Here Irungu discusses her motivations and the journey she has been on Polly Irungu, from Nairobi, Kenya, moved to the United States when she was around four years old. In her senior years at school, […]

Marketers often create PPC ads based on the latest trends and unique offers. However, these aren't the only types of paid ads you can create. Evergreen PPC Ads are a must have in your marketing arsenal. Unlike a seasonal ad, they can run all year round, even without any changes or updates. Plus, they guarantee […]

The US streaming platform has updated its design system to provide a more consistent experience and to reflect the old adage that inspired its name As design plays an increasingly important role in differentiating between the numerous streaming services, the US platform Hulu has introduced a new brand, marketing and product experience that aims to […]

Imagine if you were the next Seth Godin, Gary Vaynerchuk or Tim Ferriss. Just like these notable numbers, a great reputation can attract profitable customers, provide conference speaking opportunities, and success on current business ventures. Thought leadership marketing is a powerful thing. How do you transform yourself from a nobody to a reliable thought leader? […]

Communication is about getting people to act. Every time you prepare for internal communication, think first of the business outcomes you want to achieve. Then, think about what people should think, feel, and do as a result of your communication. This will affect the messages you develop and help you choose the vehicle to share […]

The trip is a fictional story that illustrates some of the struggles a refugee woman overcame after she was forced to flee her home to avoid conflict. Without ever showing her face, the film shows a story of resilience and hope, which is then transformed into sporting success via the Refugee Olympics. The film was […]

The Instagram Story Highlights allow users to use their most popular and trending content to further personalize their brand. Unlike normal Instagram stories that disappear after a day, the Instagram story highlights stay on your profile permanently. This feature allows you to highlight all of your best content at the top of your profile in […]

“I only took a camera a little over three years ago when I was 40, but I'd say my eye really trained from birth,” says Misan Harriman. Within a few years, after a career in recruiting, the photographer became known for his thought-provoking and widespread images of protests against Black Lives Matter and Extinction Rebellion. […]

If you search for "PPC agency" on Google, you will find thousands of companies that sell AdWords services. Why? Because Google AdWords is complicated and difficult to navigate for new PPC marketers and small businesses. For this reason, you might want to consider getting a Google Adwords certification. Since Google is currently the most popular […]